Gen Alpha, the newest and youngest generation, is growing quickly in population and in significance, especially online. See how this upcoming generation is already impacting communication tactics and purchasing habits.

The arrival of summer is so special here. Sun. Longer days. Day trips to the beach. But it also comes with a disclaimer: Wear Your Sunscreen. In that spirit, June was something of a warning label month – from social media consumption to news digestion to what is actually training those AI models.   Ahead…

Gen Z has taken the world by storm and the power to be a real driver of change, more so than Gen X or Gen Y before it. Learn how to thoughtfully engage with Gen Z.

While Generation Y — more commonly referred to as Millennials — might use out-of-date slang, they still hold enormous influence. Read more about the best communication practices to reach this generation.

When fashion trends change (and they usually do), brands struggle. Right now, two behemoths from the last quarter-century are dealing with just that. Shares in Victoria’s Secret are down nearly 50% since the beginning of 2023, while Nike’s shares are down more than 42% since ’22. Both are vying for a comeback. The former leaning…

Gen X is the smallest generation by population, but brands should be wary of overlooking this independent and loyal generation. Learn more about how to connect with Gen X.

Much as we may like to plan, success often depends upon how communicators react. Whether to amplify, mitigate or create opportunity. Looking in the rearview, we’re highlighting a couple of strong brand responses, as well as continued shakeups, in media and AI. Here’s the May Marketing Minute. Bumble’s Fumble  Bumble faced backlash over a controversial…

Flip flops are typically a summer thing, at least around here. Even National Flip Flop Day isn’t until after Memorial Day. But April 2024 felt a bit like a celebration of flip-flops. Cookies. TikTok. ESG. X. There was enough flip-flopping to make any politician proud. And some (or all) of it may have major implications…

Madness is the word of the month. And not just because of our favorite basketball tournament (Go Heels). So many events in March reinforced the need — and too often overlooked — core tenets of what we do: managing reputations. Whether proactive or reactive, promoting or protecting, a reputation must always be front and center.…