Author: CTP Boston
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BOSTON (September 9, 2025) — CTP, a leading creative marketing agency, today announced the launch of five dedicated practice areas that underscore the agency’s commitment to working with brands that positively impact people’s lives. The development of these practice areas – social enterprise, community banking, healthcare, sports, and clean energy – reflects more than…
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FOR IMMEDIATE RELEASE “There’s a lot to Unpack” includes new Brand ID and paid, social and owned digital communications designed to elevate the brand and generate new and recurring visitors BOSTON (August 21, 2024) – CTP, a leading creative communications agency, today announced its appointment as the agency of record for the Cambridge Office for…
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Boston-based communications agency CTP has expanded its operations to North Carolina, opening an office there this year. CTP, which has done work for the Boston Red Sox, Eastern Bank, DraftKings, and dozens of other Boston-based and national companies, will open an office in Wilmington, North Carolina. The office opened on Feb. 1, and will be…
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BOSTON and WILMINGTON, N.C. (February 21, 2024) – CTP, a leading creative communications agency, today announced the opening of its office in North Carolina. The expansion is planned to fuel growth in industries where CTP has developed significant branding, advertising and communications expertise, including education, travel & tourism, technology and financial services. Grant Pace, CTP’s…
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As part of the CTP Speaker Series, Paul Alexander recently held a powerful session at the agency. The Chief Marketing Officer for Boston University’s Questrom School of Business, he talked about the importance of creating a “Personal Board of Directors,” a group of individuals cultivated to fill different but important roles in helping someone through…
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Let’s face it, none of us has the foggiest idea what this year is going to look like. No one could have predicted the last two. But we do know there is going to be a continued evolution in how marketers engage with people. Some of it will be based on technology advances and some…
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Victoria’s Secret recently announced an overhaul of the brand, leaving behind the scantily-clad, supermodel “Angels” as avatars of the brand, and embracing a broader definition of “sexy,” exemplified in a more diverse and inclusive group of models and spokespeople. Why the revamp? Some would say it’s purely a matter of keeping up with the times,…
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Most stories about airline baggage aren’t uplifting, but leave it to Southwest and its crack social media team to turn that narrative around. If you missed it recently, they generated a lot of buzz around a customer’s checked pool noodle. It got us thinking about effective use of social listening. So we asked CTPers: What…
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As marketers, we know that we’re never done learning. From podcasts and articles to webinars and email subscriptions, limitless resources enable us to further our education learning about our industry. With hot weather and beach thoughts ahead this weekend, we have summer reading on the brain. So we asked CTPers, “What books would you recommend…
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Like so many, our formative years were shaped in many ways by Big Bird, Grover, Cookie Monster and all of their friends. It wasn’t just learning the ABCs and 123s in a fun way, it was the way the program taught us about compassion, differences and how to manage complicated situations. It got us thinking…