Author: Lauren Kimball
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Chances are pretty good that your marketing budget has been negatively impacted by the COVID-19 pandemic. And even as states reopen and restrictions lift, your budget may be in flux for the rest of 2020. It can leave you in a challenging spot as you plan for getting your business back in front of customers.…
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Welcome to The Week, CTP’s perspective on the industry’s most important, insightful and intriguing stories from the previous seven days. The Black Lives Matter movement and the COVID-19 pandemic continue to drive the majority of news and conversation. But you’ll also want to know about the launch of TikTok for Business and a few compelling,…
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Our dads have given many lessons and pointers: Wear your seatbelt. Try your best. Listen to others. Share. Work hard. Yesterday, we celebrated our Fathers. But we also don’t think that one day was enough. So we’re taking another day to reflect on and celebrate our dads. All the ‘dad jokes’ we rolled our eyes…
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Our series of conversations with marketing communications leaders continues this week with a look at the impact of COVID-19 on the financial category. Michelle Crecca, Chief Marketing Officer for Marketing Strategy and Workplace Solutions at Prudential Financial, gives us a peek behind the curtain on the pivots the company needed to make for customers and employees in very short…
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Shooting on the greatest cinematic camera or on a pocket device isn’t that important to the consumer. Telling a good story is.
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Our series of conversations with communications leaders continues this week with a look at the impact of COVID-19 on frontline businesses that have remained open. Whitney Clarke is a Boston-based Chief Marketer, who has previously led efforts at CVS Health and Stop & Shop, among others. She gives us a little insight into the possible…
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Our series of conversations with communications leaders continues this week with a look at the impact of COVID-19 on small business. Ali Palmer is VP Business Development & Marketing at Gingerbread Construction Company, a family-owned and operated business just North of Boston and she gives us a little insight into the last several weeks –…
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Think about your blog posts as quality organic content inspired by the interests of your target audience to inform and encourage no-pressure engagement. Here’s our cheat sheet to developing quality, SEO-guided content.
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On World Health Day 2020, as we think about the healthcare workers who are the true heroes right now, here are some things we are doing to try to support our people.