Author: Lauren Kimball
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Riots. Impeachment. Inauguration. Hard to believe we’re still in January. With that in mind, the Week has its eye on the implications of those, including how brand responses to the inauguration, creating a healthier social media, ethical dilemmas around media buying and even unconscious bias in retail in marketing. Here are our picks of the…
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Following a tumultuous few days, The Week’s attention is back on broader marketing initiatives and learnings. New streaming apps and Super Bowl teasers, new logos and a powerful art exhibit and an interesting question to noodle: Is there any industry that needs more effective communication than Science? Its complexity and our attention spans are a…
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Another day, another week, that we won’t soon forget. It’s shaken us as humans, impacted us as marketers. So this week, we’re keeping you updated on information and insights you need to know. Here are our 7 picks of the week. Brands: This Is Not a Marketing Moment Adweek Wednesday morning, I woke up…
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‘Twas the week before Christmas and all through the industry, there wasn’t a marketer that wasn’t stirring; including this week’s news. The 2021 predictions were published by the outlets with care, with hopes that 2021 will soon be here. As you can tell, The Week’s been in a festive mood. Entertained by poems and…
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It may be the season of red and green, but The Week has yellow on the brain. Bright yellow, much like one-half of Pantone’s color of the year, has us thinking of hope and positivity and a year ahead that we hope will be better than the one we’re putting to rest. But we also…
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It was a different kind of food coma for The Week this year, but the race to the end of the year feels very similar. We have our eyes forward at some of the trends that will guide us next year, particularly in social media; on the present and cheering more breaking of glass ceilings;…
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Black Friday is a week away, which means The Week normally would have been game planning by this point. But next Friday will be, in 2020 style, unlike any other edition. This has forced brands to pivot messages and strategies, examine different communications platforms and extend timeframes to address safety precautions. So with a little…
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We’re big fans of Jeopardy here at The Week and still saddened by the passing of one George Alexander Trebek. So it’s in his honor that we give you the following, timely answer: “Two unwieldy words for the fear of Friday the 13th.” QUESTION: “What are paraskavedekatriaphobia and friggatriskaidekaphobia?” Wondering about a connection?…
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The count is on. And on. And ongoing. If you’re like us here at The Week – you’re looking for distractions and inspiration between hitting ‘refresh’ on poll maps. Thankfully, marketing news is always there to keep us on our toes. This week, we’re taking notes from Great Big Story and Netflix, taking inspiration from…
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If you’re like us here at The Week, you’re pretty exhausted by election news. Not that the democratic process isn’t important (been wearing an “I Voted Early” sticker all week), but with four days to go we need a little breather. We think we have a few good reads, covering everything from Halloween marketing and…