Author: Lizzie Morrill
-
Just like 200 million of my close friends and family, I began my 2021 by streaming Ratatouille: The TikTok Musical. Though inspired by Disney Pixar’s Ratatouille, it was entirely a UGC production – a viral, collaborative effort and COVID-safe solution for those of us really missing theatre and performance. Coming on the heels of Doggface’s…
-
In good times and bad, Super Bowl ads often reflect the mood of the country. And the mood this year is unlike any we’ve ever experienced – incredibly polarized and amplified by a global pandemic. As brands look to capitalize their $5.6-million-per-30-second investment, we asked CTPers what they’re expecting from this year’s crop and what…
-
The Christmas season is a special time, in large part because of the indelible traditions and experiences that connect emotion and memory. It is, when you think about it, the holy grail for marketers – taking up residence in the brain with something that can be recalled and provokes feelings. So we asked our team:…
-
We suspect you’ve all heard the quote about success occuring when opportunity meets preparation. We’ve been thinking a lot about it since Mr. Pringles opened his front door. Is the equation off? Or a problem in preparation? Because few opportunities have seemed as gift-wrapped as that one. As a refresher, John Oliver (the host…
-
A brand’s relevance can be measured in both its functional and emotional connection to its consumers. Relevance has always been foundational to successful branding, and while 2020 was a year unlike any other, there are still plenty of ways a brand can maintain meaningful relationships with its patrons. With the pandemic accelerating our arrival to…
-
When Quibi launched earlier this year, it sounded kind of cool. Short-form video content specifically designed for mobile viewing that automatically adjusted to however you were currently holding your phone. Sounds like a no-brainer for a mobile-first consumer. Unfortunately, Quibi never took off and recently announced its decision to officially shut down on December 1.…
-
Even though I, a 25-year-old female, find competitive ballroom dancing fun to watch, Dancing with the Stars has typically attracted an older demographic. In fact, it is one of the oldest skewing shows on primetime television, with a median viewer age of 66.5. Even as more and more consumers cut the cord, the show has…
-
Even in so much uncertainty, at least one thing has remained constant: fall =football (whether our version or the world’s). While the show has gone on, games this fall have looked quite a bit different, particularly with (mostly) empty stadiums. This has forced teams and leagues to think differently about how, where and when to…
-
Crises are inevitable. The size, scope and impact may vary, but any good communicator understands that there’s one brewing around the corner. Successfully navigating them begins with preparation and understanding the impact of your words and actions. On the heels of Ellen DeGeneres’ recent apology for the toxic work environment scandal that broke over…
