Author: Lizzie Morrill

  • CTPerspectives: Which brands are doing the best job of encouraging people to vote this fall?

    Politics is a tricky business for most brands, in that partisanship can alienate employees and/or customers. But brands also recognize that consumers expect more civic engagement, demonstrating more loyalty to those that take stances on issues they care about. That competition has created a sweet spot: Pro-democracy and pro-voter. As the November election increasingly comes…

  • Infographic: The New Back to School

      Data sourced Captify Technologies Inc. Data souced from Deloitte Data sourced from Deloitte, TIME and MPR News Data sourced from PR Newswire Data sourced from PR Newswire  Data sourced from MediaCharts.com and Media Kix  Data sourced from National Retail Federation 

  • Infographic: The Rise of TikTok

      Data sourced from Hootsuite Data souced from Hootsuite  Data sourced from Hootsuite  Data sourced from Hootsuite  Data sourced from Sensor Tower Data sourced from MediaCharts.com and Media Kix  Stats as of July 2020  Stats as of July 2020 

  • Infographic: Post-COVID Media Habits

    Our media habits already were changing. The current environment has hastened that disruption. Here’s a look at the platforms that are likely to remain a bigger part of consumers’ lives.   Data sourced from JP Morgan Research  Data sourced from Inc.com and Emarketer.com  Data sourced from Hollywood Reporter  Data sourced from Forbes Data sourced from…

  • Yes, Netflix, you missed your move

    As marketers, we often think about the best, and most natural ways to get in front of our consumers – to make a connection and create meaningful engagement. The ‘are you still watching’ screen not only obstructs content that consumers are already enjoying, but it can’t be ignored, and won’t go away without pressing ‘continue.’…

  • Infographic: 7 Consumer Trends That Will Outlast COVID

    It takes 66 days for new behaviors to become automatic, and we’re more than 100 days into the COVID world. Here’s a glimpse into the patterns, values and buying behaviors that are likely to continue. Data sourced from Accenture Data sourced from Ernst & Young  Data sourced from YouGov Data sourced from CC Insight Data sourced…

  • What would you do with 24 hours of Volunteer Time Off?

    We all sat up and paid attention in 2013 when Life is Good announced that 10% of its net income would be donated to help kids in need. The Tom’s shoes brand originated in 2006 with the One for One® business model already embedded in its DNA. The Ben and Jerry’s Foundation was created in…