Category: Blog
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Along with some welcome weather, April also brought a lineup of eye-catching headlines worth talking about. Here’s what stood out to us this month: Brands take on April Fools We have the distinction of celebrating the launch of CTP on April 1. But for lots of brands April Fools’ continues to be a moment to…
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Expansion sounds simple. A company grows, enters a new market and introduces itself to a new group of customers. On paper, it’s a natural next step. In reality, it’s rarely that straightforward. What looks like growth on a map often feels very different on the ground, especially when it comes with a name change, a…
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The greatest brands have many traits in common. One that is often overlooked is a stubborn pursuit of the original problem they set out to solve. That discipline was on display at the most recent installment of the spectacular WBUR Breakfast Series. WHOOP Founder and CEO Will Ahmed shared a perspective that stuck with me…
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It’s that time of year when parents trade hockey rinks and winter activities for baseball fields, soccer sidelines, and spring tournaments. And while the sports may change, one thing doesn’t: the enormous time, money, and energy families invest in youth athletics. The next great growth story in sports marketing is down – not up. There’s…
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Today at CTP, we celebrate 30 years since we opened our doors in a humble basement office in Reading. Three employees, four clients, a Mac, land line phones and a fax. No need to list the advances in technology over that time; suffice to say we no longer have a fax machine or a…
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This month delivered its share of brand buzz: March Madness, fast food rivalries, headline-making brand deals, and a little legal drama. Here are a few marketing moments that stood out this month. Brands Score March Madness Points From buzzy food promotions to major ad buys and sponsor activations, the NCAA Men’s Basketball tournament – better…
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While February may be the shortest month of the year, it never comes up short in marketing news. From Super Bowl LX to the 2026 Winter Olympics and everything in between, let’s break down what caught our attention this month. Pepsi Pokes the Bear The Super Bowl showcased some great spots this year. But, with…
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As a journalist for more than 15 years, it was part of my morning routine. I’d get my cup of coffee, position myself at my desk, check out the news, and then proceed to the most arduous task of all — clearing out the PR emails. Sometimes there were only a few. Other times, there…
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From the Miracle on Ice and the Agony of Defeat to the rise of Eddie Eagle and the tragic attack on Nancy Kerrigan, viral Olympic moments are nothing new. Long before hashtags and social platforms, the Olympic Games produced scenes so powerful that they embedded themselves into global consciousness. What has changed is how those…
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Every year, the Super Bowl brings a flood of headlines focused on ad spend – who dropped $7 million (plus production!) on a 30-second spot and which ads “won” the day. But the real lesson isn’t about dollars, it’s about smart decisions. The brands that break through don’t win just because they spent big. They…