Category: Blog
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It may be the season of red and green, but The Week has yellow on the brain. Bright yellow, much like one-half of Pantone’s color of the year, has us thinking of hope and positivity and a year ahead that we hope will be better than the one we’re putting to rest. But we also…
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A brand’s relevance can be measured in both its functional and emotional connection to its consumers. Relevance has always been foundational to successful branding, and while 2020 was a year unlike any other, there are still plenty of ways a brand can maintain meaningful relationships with its patrons. With the pandemic accelerating our arrival to…
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It was a different kind of food coma for The Week this year, but the race to the end of the year feels very similar. We have our eyes forward at some of the trends that will guide us next year, particularly in social media; on the present and cheering more breaking of glass ceilings;…
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Black Friday is a week away, which means The Week normally would have been game planning by this point. But next Friday will be, in 2020 style, unlike any other edition. This has forced brands to pivot messages and strategies, examine different communications platforms and extend timeframes to address safety precautions. So with a little…
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When Quibi launched earlier this year, it sounded kind of cool. Short-form video content specifically designed for mobile viewing that automatically adjusted to however you were currently holding your phone. Sounds like a no-brainer for a mobile-first consumer. Unfortunately, Quibi never took off and recently announced its decision to officially shut down on December 1.…
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We’re big fans of Jeopardy here at The Week and still saddened by the passing of one George Alexander Trebek. So it’s in his honor that we give you the following, timely answer: “Two unwieldy words for the fear of Friday the 13th.” QUESTION: “What are paraskavedekatriaphobia and friggatriskaidekaphobia?” Wondering about a connection?…
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The count is on. And on. And ongoing. If you’re like us here at The Week – you’re looking for distractions and inspiration between hitting ‘refresh’ on poll maps. Thankfully, marketing news is always there to keep us on our toes. This week, we’re taking notes from Great Big Story and Netflix, taking inspiration from…
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If you’re like us here at The Week, you’re pretty exhausted by election news. Not that the democratic process isn’t important (been wearing an “I Voted Early” sticker all week), but with four days to go we need a little breather. We think we have a few good reads, covering everything from Halloween marketing and…
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Even though I, a 25-year-old female, find competitive ballroom dancing fun to watch, Dancing with the Stars has typically attracted an older demographic. In fact, it is one of the oldest skewing shows on primetime television, with a median viewer age of 66.5. Even as more and more consumers cut the cord, the show has…
