Category: Blog
-
We are officially halfway through 2025 (and New England’s heatwave). Over the past six months, we’ve seen it all — from the rise in interest in new social media platforms and non-traditional media channels, to eye-catching campaigns, PR crises, and rapid-fire AI updates. With six months to go, we’re interested to see how brands continue…
-
Data-driven strategies have taken over—and with AI in the mix, even creativity feels formulaic. While these tools offer efficiency, they’ve also contributed to a growing problem: audiences are tuning out. Feeds are flooded with sameness—and the very tools meant to foster connection have, instead, made trust harder to earn. Content built for clicks rarely earns…
-
Summer is quickly approaching in New England. Longer days, warmer nights and Fenway Franks are back in action. Here’s the May Marketing Minute and a look at what kicked off the nonofficial start of the season. AI Facebook Friends This month, AI news centered around Mark Zuckerberg. In a series of interviews, Zuckerberg shared a…
-
Belichick’s Worst Call: No Hoodie Can Cover a PR Breakdown Like This Bill Belichick has never been a media darling. Ornery, unhelpful, bored, antagonistic are better ways to describe his relationship with the media. But his recent CBS Sunday Morning interview even caught the attention of people who don’t follow sports. And it…
-
Brand authenticity = the theme of this month’s Marketing Minute. From opposing technology coming from Meta to a master class in branding from The Masters, it’s a reminder that a brand’s credibility is far harder to rebuild than it is to protect. If you’ve been busy watching people run the Boston Marathon and celebrating the…
-
March Madness virality. Misinformation vs. the Freedom of Information Act. Bluesky > a billionaire. Women’s sports. The first quarter of 2025 is ending with a bang. Check out the March Marketing Minute. Unsuspecting Ambassadors March Madness is in full swing, doing what it does best—creating overnight stars. This year, McNeese State’s student manager, Amir “Aura”…
-
The shortest month of the year packed a punch in PR and marketing. February brought a huge win to the NHL, AI to X, death to Duo Lingo, video to Substack and new anchors to the nightly news. Here’s the February Marketing Minute. 4 Nations Mania The 4 Nations Face Off dominated sports headlines in…
-
What the Blake Lively vs. Justin Baldoni controversy reinforces about differing crisis principles and strategies Hollywood operates by its own set of rules, and crisis management is no exception. The recent dispute between Blake Lively and Justin Baldoni serves as a compelling case study in the stark differences in managing reputations and handling PR crises…
-
If there’s one thing we can count on in marketing and communications, it’s constant change. Platforms rise and fall (or, in TikTok’s case, nearly fall before making a swift comeback, albeit rife with uncertainty), trust continues to deteriorate and disinformation continues to rise, and brands are left navigating an increasingly fragmented digital landscape. Whether it’s…
-
As 2025 unfolds, public relations and advertising find themselves at the intersection of rapid technological advancements, changing consumer expectations and dynamic media environments. To succeed, professionals must stay ahead of emerging trends and evolve their approaches to address new opportunities and challenges. Following are four trends that we think will shape these two industries, as…