Category: Blog
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I am out of the office traveling from 2/16-2/25 and will have only limited access to email. In case of emergency please contact my assistant Cassandra cmurray@ctpboston.com. For CTP business, please contact Steve Angel sangel@ctpboston.com. I never liked the Out of Office email. So dry, lacking in any real emotion…
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With 110 million viewers expected to tune into the Super Bowl – and the Patriots’ quest for a sixth title – a lot of eyes will be judging more than football. This is the biggest stage for brands brave enough and rich enough to play on the biggest stage. As…
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If death and taxes are life’s unfortunate inevitabilities, an algorithm change at Facebook is perhaps the parallel for us marketers. It’s not a matter of whether it will happen, but when. And our challenge is to interpret what it means and how best to tackle it. The New Year has…
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The Studio 360 VR Video experience created by CTP recently received nods from the Webby Awards, AWWWARDS, and MITX. While the website and 360 VR Videos are cool in their own right, there is a bigger story “behind the music”. Consumers, especially millennials, are savvy, and sensitive to marketing.So,…
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So, Pepsi has its hands full today. If you’ve been under a rock for the past 24 hours, you may not have seen the new campaign they launched featuring Kendall Jenner. But you’ll certainly be hearing about the backlash for days to come, regardless of Pepsi’s decision to pull the…
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As our office prepares for the Patriots 7th Super Bowl in the Brady-Belichick Era, we’re also pretty excited about another aspect of the Big Game – the advertising. We sat down with our executive creative director, Grant Pace, whose resume includes writing an iconic Super Bowl campaign for Budweiser, so…
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Back in the mid-1980s singer-songwriter Bob Geldof, from the Irish new wave band the Boomtown Rats, penned a song called “Do They Know It’s Christmas?” He wrote it to bring attention to the famine in Ethiopia, and recruited a Who’s Who of British and Irish artists – Boy George, Sting,…
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When it comes to my life in Advertising, there’s a lot I’m grateful for. Advertising rescued me from a career as a really bad waiter. It gave me mentors who taught me how to tell stories in unimaginable ways. And clients who trusted me to tell those stories. Advertising gave..
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Grant Pace, Executive Creative Director and Partner, shares his story about an end-of-summer family vacation to the Carolinas, which included making memories and learning more about how people live their lives.
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When a big brand changes its visual identity it draws a lot of opinion, especially when it is a popular photo application. So when Instagram announced its logo change we asked some of our visual branding experts at CTP what they thought. The company says its community has evolved but…