Category: Blog
-
In the fall of 2018, Nike shocked everyone with the launch of its Dream Crazy campaign. The launch highlighted former NFL quarterback Colin Kaepernick and the memorable line “Believe in something, even if it means sacrificing everything”. Nike was able to sustain the staggering hype with another groundbreaking Dream Crazy ad. This new spot showcases…
-
From the halftime performance to the game itself, Super Bowl LIII was full of mixed reviews. One thing we know for certain, we’re big fans of the game outcome. As for the TV spots, check out our four CTPicks for best Super Bowl commercials below. Stella Artois “Change Up The Usual” Kevin Redmond –…
-
We sat down with Grant Pace, our executive creative director, before Sunday’s Super Bowl to discuss what makes a brand stand out on advertising’s biggest stage. He should know. Grant helped create one of the most iconic Super Bowl ads of all time – Budweiser’s Bud Bowl. What makes a successful Super Bowl ad? A good…
-
We all sat up and paid attention in 2013 when Life is Good announced that 10% of its net income would be donated to help kids in need. The Tom’s shoes brand originated in 2006 with the One for One® business model already embedded in its DNA. The Ben and Jerry’s Foundation was created in…
-
Does Gillette hit the mark with its “The Best Men Can Be” campaign? Our folks at CTP have mixed reactions. Here’s what they had to say.
-
When Nike unveiled its newest ad on the eve of the NFL season both praise and vitriol flew quickly. The company proudly put a stake in the ground on the issue of athletes standing up for their beliefs when it featured Colin Kaepernick in ads. Taking a knee during the anthem, originally spurred by Kaepernick,…
-
We get asked this question a lot. And unfortunately, it’s not really a black and white question.
-
The 2018 release of SpencerStuart’s annual study of CMO tenure revealed the median had jumped to 31 months. Jumped. That’s a stress-filled environment. As today’s CMOs are often charged with determining strategies on the fly while the landscape around them continually changes, that unique set of demands means finding—and trusting—agency partners for project work. …
-
There has been a lot of attention about the lack of transparency around consumers’ personal data and how businesses need to be held accountable for what they collect, store, and share. In response, the European Union is cracking down, enacting new enhancements this week to their original (now outdated) law…
-
When you are in fifth grade and the teacher announces, in front of the class, that the principal would like to see you in his office, the feeling is beyond uncomfortable. It was April 4, 1969, at Proctor School in Topsfield. My face went red as the wheels turned in…