Category: Blog
-
So, Pepsi has its hands full today. If you’ve been under a rock for the past 24 hours, you may not have seen the new campaign they launched featuring Kendall Jenner. But you’ll certainly be hearing about the backlash for days to come, regardless of Pepsi’s decision to pull the…
-
As our office prepares for the Patriots 7th Super Bowl in the Brady-Belichick Era, we’re also pretty excited about another aspect of the Big Game – the advertising. We sat down with our executive creative director, Grant Pace, whose resume includes writing an iconic Super Bowl campaign for Budweiser, so…
-
Back in the mid-1980s singer-songwriter Bob Geldof, from the Irish new wave band the Boomtown Rats, penned a song called “Do They Know It’s Christmas?” He wrote it to bring attention to the famine in Ethiopia, and recruited a Who’s Who of British and Irish artists – Boy George, Sting,…
-
When it comes to my life in Advertising, there’s a lot I’m grateful for. Advertising rescued me from a career as a really bad waiter. It gave me mentors who taught me how to tell stories in unimaginable ways. And clients who trusted me to tell those stories. Advertising gave..
-
Grant Pace, Executive Creative Director and Partner, shares his story about an end-of-summer family vacation to the Carolinas, which included making memories and learning more about how people live their lives.
-
When a big brand changes its visual identity it draws a lot of opinion, especially when it is a popular photo application. So when Instagram announced its logo change we asked some of our visual branding experts at CTP what they thought. The company says its community has evolved but…
-
A shorter version was published in the Boston Business Journal, March 18, 2016. In this season of political hostility, a Democratic mayor and a Republican governor ran a unified campaign to persuade GE, America’s eighth-largest company, to move its headquarters to Boston. While that may be the biggest upset…
-
Pop culture is crawling all over Snapchat. It’s in the news. Your kids use it. Maybe even you use it (but probably not). Everyone (particularly parents and marketers, but for very different reasons) wants to know: Why is Snapchat making waves, especially amongst the teen community? Teens are a part…
-
We all know the numbers. A cool five mil for 30 seconds to be a part of the big show. Which for some brands is a drop in the Beechwood aged bucket to reach all those eyeballs. But in today’s ROI driven marketplace, where measurement and analytics rule, the expectations…
-
It’s January. New year. New campaigns. Do you know what your client’s goals are? Not just the high-level business metrics; the tangible, measurable goals that your communications program is working toward. How about their benchmarks? Those from which you can derive whether you did more – or more for less….