Category: Blog
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As public relations practitioners, we’re constantly thinking of new ways to show news organizations why our clients are relevant. This can, of course, prove challenging when companies don’t have anything newsworthy happening. But that’s ok. That’s when our jobs get interesting, where we are able to be our most creative.This…
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There are plenty of CMS platforms out there, most with cool made up names like DotNetNuke, Joomla, Umbraco and Magento. We’ve built client sites on many of them, but for this fifth(!) and most recent version of our agency website, we chose to build on Drupal.Here are 5 reasons why: 1. The Price Was Right…
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This is a story about a crass publicity stunt that blew up in the face of its perpetrators, and about how easy it is for bad advice to damage a brand.First, some context. It’s been a touchy week in New England. Our beloved Patriots came agonizingly close to winning their…
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Billy Bob Thornton, Martin Sheen and Gary Oldman were three of the many famous actors who suffered the same fate in director Terrence Malick’s 1998 movie, “The Thin Red Line.” They were completely edited out of the movie, despite months of filming.In the February issue of FastCompany, editor Robert Safian…
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CTP’s rebrand took the better part of a year. There were a lot of ideas, lots of discussion and lots of opinions. The most important factor in branding a company, or an agency, is understanding who you are, what you stand for and the type of work you do. Once…
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Why do brands, year after year, spend upwards of $3.5 million on a 30-second Super Bowl spot? Because with those 30 seconds in the spotlight comes media coverage, instant social media buzz – sometimes positive, sometimes negative – and weeks of viral chatter. And for the brands that really do…
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Beyond the actual game, the most heated debates in the aftermath of this Sunday’s Super Bowl will center on two expressions of creativity – the commercials and the halftime show.Super Bowl ads are our industry’s most widely viewed and closely scrutinized expressions of creativity. And with good reason. With investments…