Category: Blog
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Belichick’s Worst Call: No Hoodie Can Cover a PR Breakdown Like This Bill Belichick has never been a media darling. Ornery, unhelpful, bored, antagonistic are better ways to describe his relationship with the media. But his recent CBS Sunday Morning interview even caught the attention of people who don’t follow sports. And it…
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Brand authenticity = the theme of this month’s Marketing Minute. From opposing technology coming from Meta to a master class in branding from The Masters, it’s a reminder that a brand’s credibility is far harder to rebuild than it is to protect. If you’ve been busy watching people run the Boston Marathon and celebrating the…
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March Madness virality. Misinformation vs. the Freedom of Information Act. Bluesky > a billionaire. Women’s sports. The first quarter of 2025 is ending with a bang. Check out the March Marketing Minute. Unsuspecting Ambassadors March Madness is in full swing, doing what it does best—creating overnight stars. This year, McNeese State’s student manager, Amir “Aura”…
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The shortest month of the year packed a punch in PR and marketing. February brought a huge win to the NHL, AI to X, death to Duo Lingo, video to Substack and new anchors to the nightly news. Here’s the February Marketing Minute. 4 Nations Mania The 4 Nations Face Off dominated sports headlines in…
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What the Blake Lively vs. Justin Baldoni controversy reinforces about differing crisis principles and strategies Hollywood operates by its own set of rules, and crisis management is no exception. The recent dispute between Blake Lively and Justin Baldoni serves as a compelling case study in the stark differences in managing reputations and handling PR crises…
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If there’s one thing we can count on in marketing and communications, it’s constant change. Platforms rise and fall (or, in TikTok’s case, nearly fall before making a swift comeback, albeit rife with uncertainty), trust continues to deteriorate and disinformation continues to rise, and brands are left navigating an increasingly fragmented digital landscape. Whether it’s…
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As 2025 unfolds, public relations and advertising find themselves at the intersection of rapid technological advancements, changing consumer expectations and dynamic media environments. To succeed, professionals must stay ahead of emerging trends and evolve their approaches to address new opportunities and challenges. Following are four trends that we think will shape these two industries, as…
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The holiday season is a special time of year in so many ways. Amid the hectic pace of holiday parties, special time with family that’s often far away, and gift-giving and receiving, the holidays are also a time to reflect on all that has happened over the past year. It was a special year for…
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While the Super Bowl might be the holy grail for advertising and marketing, the holidays are a close second. This month, we are highlighting holiday-themed campaigns we liked, loved and were unsure of. As we close out 2024, here is the final marketing minute of the year. Peppermint Partnerships Since its launch in June 2022,…
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From collaborations to lawsuits, rollouts and rebrands, November had it all. As you digest your Thanksgiving feast, check out the November Marketing Minute. A Wicked Number of Brand Partnerships Wicked is this year’s Barbie. It has all the same blockbuster elements: a massive opening weekend at the box office, immediate and resounding praise from audiences…