Category: Blog
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For more than a decade, Twitter (now X) has been the go-to platform for sports fans. From live game discussions to trending hashtags, it brought fans together like a virtual sports bar. But with X’s recent turbulence – controversial leadership under Elon Musk, algorithm changes, shifting content policies, and concerns about misinformation – many are…
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As you’ve probably noticed, the evolution of online search, led by AI integration, is beginning to accelerate. AI Overviews launched in Google nearly six months ago. Perplexity continues to grow significantly (even as legal issues persist). OpenAI’s ChatGPT has eclipsed 1 billion users a month over the last year, and last week, the company unveiled…
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We’re living in an incredibly exciting era of marketing. The advertising landscape, in particular, is evolving at a pace never seen before, shaped by technological advancements, shifting consumer behaviors and the increasing convergence of communications methods and skillsets. At this year’s 4A’s StratFest event in New York, I joined fellow planners and strategists to share…
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October felt like a microcosm of 2024. From AI and regulation, to women’s basketball making a splash and short-form content driving conversation. As you’re loading up on candy, or trying to keep your kids from doing so, check out the October Marketing Minute. Shadowbans October is spooky season—the perfect time to discuss social media shadowbans.…
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Nearly sixteen years ago the Boston Breakers were officially unveiled as Massachusetts’ only professional women’s sports team, inspiring young female athletes who idolized players like Heather O’Reilly and Kristine Lilly. To any little soccer girl like myself, the Breakers were just cool.. and effortlessly so. Fast forward to today, and while women’s professional sports in…
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It’s officially fall in New England. Crisp mornings. Delicious cider donuts. Beautiful foliage. And, of course, obsession with a pygmy hippo (well, at least this fall). Here’s the September Marketing Minute and a look at what was trending in the first month of fall. Here Comes the Department of Justice Google is in hot water.…
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We recently had a client approach us with an SEO problem. Leads were down; in particular quality leads. Believing this issue to be centered on keywords, they asked us to run an in-depth digital analysis. What we found was what we often do: keyword misalignment was just one part of a broader SEO issue. This…
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My brother’s friend was waiting in a long line to grab a donut and a coffee at a popular Cape Cod bakery when a man loudly pushed through the door, and cut past everyone. “Sorry but I’m in a rush. I just need two blueberry muffins.” Unmoved, the employee at the counter sent him to…
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Not sure about you, but as we recover from the Olympics and get ready for the NFL season (Go Pack Go), it’s a reminder of one indisputable marketing principle: when it comes to engagement and reach, there’s nothing like sports entertainment. Drama and excitement mixed with passion and loyalty – and you have a captive…
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Changing a brand identity isn’t something to take lightly. It can be costly, especially given a company’s size and branding opportunities, and warrants real thought, care and precision. Many enterprises have tried and failed to make a change. But a well-executed refresh can breathe new life into your company, especially when there is a strategic…