Category: News
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Sometimes it is easy to take the NFL’s marketing genius for granted. After all, it is the behemoth, the 800-lb gorilla of American sports and culture, dominating television ratings, demanding astronomical rights fees, parceling out games to the most broadly distributed streaming platforms, and increasing its already high avidity levels through its embrace first of…
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Every year, the Super Bowl brings a flood of headlines focused on ad spend – who dropped $7 million (plus production!) on a 30-second spot and which ads “won” the day. But the real lesson isn’t about dollars, it’s about smart decisions. The brands that break through don’t win just because they spent big. They…
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Happy 2026! We’re kicking off the first Marketing Minute of the year by giving you a rundown of this month’s top news. From Super Bowl ad teasers to AI-generated campaigns and the latest wave of social media updates, January delivered plenty to talk about. Check it out. Budweiser and Super Bowl LX For millions of…
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It’s the most wonderful time of the year! And no, I’m not talking about the holidays. I’m talking about last week’s release of 2025 Spotify Wrapped. While this data is being shared across Instagram Stories everywhere, it got me thinking about what it means for marketers. Demographics and sociographics… It’s Marketing 101. As marketers, it’s…
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BOSTON (September 9, 2025) — CTP, a leading creative marketing agency, today announced the launch of five dedicated practice areas that underscore the agency’s commitment to working with brands that positively impact people’s lives. The development of these practice areas – social enterprise, community banking, healthcare, sports, and clean energy – reflects more than…
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Boston-based communications agency CTP has expanded its operations to North Carolina, opening an office there this year. CTP, which has done work for the Boston Red Sox, Eastern Bank, DraftKings, and dozens of other Boston-based and national companies, will open an office in Wilmington, North Carolina. The office opened on Feb. 1, and will be…
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Your company’s customer service can make – or break – you. According to a Gladly survey, 92% say they would stop purchasing from a company after three or fewer poor experiences. And 26% after just one. Satisfying consumers, however, is no simple task. Technology advances, increasing connection points, and what they really want in terms…
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The more things change – the more they stay the same. That’s our feeling here at The Week where the Cantenna, TikTok drama, facemark evolution and (sad face) Macy’s parade going TV-only feel quite 2020. Whereas another Facebook boycott and agencies’ struggle to implement diversity initiatives feel, well, like 2019, 2018, 2017, 2016… Here are…
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These are hot-button times, everywhere a marketer turns. The Week includes great insights from HBR, as well as a couple brands that are leaning in. Here are our 10 favorites from the past week. Marketing in the Age of Resistance Harvard Business Review Marketing tactics have undoubtedly changed in 2020, especially due to the…
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TikTok and CVS are now in the ad business. Facebook’s getting away from its past, yet concerned about part of its future (or mainly just Apple). And there’s a $290 billion battle to design the perfect drive through (that latte must be sprinkled with gold). Anyway, we’ve got a “finger lickin’ good” edition of The…