Category: News
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BOSTON (September 9, 2025) — CTP, a leading creative marketing agency, today announced the launch of five dedicated practice areas that underscore the agency’s commitment to working with brands that positively impact people’s lives. The development of these practice areas – social enterprise, community banking, healthcare, sports, and clean energy – reflects more than…
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Boston-based communications agency CTP has expanded its operations to North Carolina, opening an office there this year. CTP, which has done work for the Boston Red Sox, Eastern Bank, DraftKings, and dozens of other Boston-based and national companies, will open an office in Wilmington, North Carolina. The office opened on Feb. 1, and will be…
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Your company’s customer service can make – or break – you. According to a Gladly survey, 92% say they would stop purchasing from a company after three or fewer poor experiences. And 26% after just one. Satisfying consumers, however, is no simple task. Technology advances, increasing connection points, and what they really want in terms…
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The more things change – the more they stay the same. That’s our feeling here at The Week where the Cantenna, TikTok drama, facemark evolution and (sad face) Macy’s parade going TV-only feel quite 2020. Whereas another Facebook boycott and agencies’ struggle to implement diversity initiatives feel, well, like 2019, 2018, 2017, 2016… Here are…
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These are hot-button times, everywhere a marketer turns. The Week includes great insights from HBR, as well as a couple brands that are leaning in. Here are our 10 favorites from the past week. Marketing in the Age of Resistance Harvard Business Review Marketing tactics have undoubtedly changed in 2020, especially due to the…
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TikTok and CVS are now in the ad business. Facebook’s getting away from its past, yet concerned about part of its future (or mainly just Apple). And there’s a $290 billion battle to design the perfect drive through (that latte must be sprinkled with gold). Anyway, we’ve got a “finger lickin’ good” edition of The…
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While most professional sports seasons have been sidelined or restricted to mitigate risks associated with human-to-human contact in the midst of the pandemic, horse racing has been able to operate safely in many jurisdictions under strict screening, sanitation and health protocols under guidance from public health officials and other experts. To promote Thoroughbred racing as…
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BOSTON (April 2, 2019) – In conjunction with their release of the most recent evolution of the heralded “Join Us for Good” campaign, Eastern Bank and its creative agency, CTP, announced an extension of their long-term partnership. CTP has worked with the bank since 2001. “Join Us for Good” was launched in 2017 to…
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UTEC worked with Boston ad agency CTP to come up with a new brand for their products: “Madd Love Market,” the Boston Globe reports.
