Category: News


  • From the U.S. Open bringing brands, creators and fans together across New York to campaigns that sparked very different kinds of conversations online, here’s a look at the moments and marketing headlines that caught our eye over the last month. The U.S. Open serves up more than tennis The U.S. Open isn’t just about the…

  • Facts alone don’t win an argument, and neither does passion. You can have sound reasoning, delivered with energy and grounded in data, but if you state your case in a way that ignores the things your audience really cares about, you’ll never win people over. We see that playing out in conversations around clean energy and…

  • August was a busy month in marketing, from eye-catching OOH to campaigns that missed the mark and some major shifts in social. Here’s what caught our eye. Unmissable Out-of-Home Out-of-home advertising was having an eye-catching month. Netflix turned a billboard into a living situation to promote its new film, The Last House, placing a performer…

  • In a month of shifting trends, AI conversations, and unexpected brand moments, July highlighted the value of staying authentic. Crunchwraps & Crisis Comms Taco Bell has long been the punchline of internet jokes about late night cravings and unhappy stomachs. That made this month’s headlines an especially delicate moment and raised the stakes for how…

  • If June had one defining theme, it was participation. This month, audiences showed up in full force—tuning in, cheering louder, and joining the conversation in ways far beyond the screen. Out of Sight, Top of Mind With the FIFA World Cup officially underway across North America, brands have become just as much a part of…

  • May proved that culture moves through moments, not just campaigns. From fashion to sports to entertainment, we dive into this month’s biggest events that didn’t just capture attention, but also created it. The Rise of Performance Beauty May brought the growing intersection of sports, wellness, and beauty to the forefront as brands increasingly position movement…

  • Moves position the Boston agency for its next creative chapter, combining long-time leadership with returning talent BOSTON (March 11, 2026) — CTP, a leading creative marketing agency, today announced two creative leadership updates that reinforce the agency’s commitment to creative excellence and future growth. Longtime creative leader Grant Pace has been named Chief Creative Officer,…

  • Sometimes it is easy to take the NFL’s marketing genius for granted. After all, it is the behemoth, the 800-lb gorilla of American sports and culture, dominating television ratings, demanding astronomical rights fees, parceling out games to the most broadly distributed streaming platforms, and increasing its already high avidity levels through its embrace first of…

  • Every year, the Super Bowl brings a flood of headlines focused on ad spend – who dropped $7 million (plus production!) on a 30-second spot and which ads “won” the day. But the real lesson isn’t about dollars, it’s about smart decisions. The brands that break through don’t win just because they spent big. They…

  • Happy 2026! We’re kicking off the first Marketing Minute of the year by giving you a rundown of this month’s top news. From Super Bowl ad teasers to AI-generated campaigns and the latest wave of social media updates, January delivered plenty to talk about.  Check it out.  Budweiser and Super Bowl LX For millions of…