Category: News
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Facts alone don’t win an argument, and neither does passion. You can have sound reasoning, delivered with energy and grounded in data, but if you state your case in a way that ignores the things your audience really cares about, you’ll never win people over. We see that playing out in conversations around clean energy and…
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Moves position the Boston agency for its next creative chapter, combining long-time leadership with returning talent BOSTON (March 11, 2026) — CTP, a leading creative marketing agency, today announced two creative leadership updates that reinforce the agency’s commitment to creative excellence and future growth. Longtime creative leader Grant Pace has been named Chief Creative Officer,…
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Sometimes it is easy to take the NFL’s marketing genius for granted. After all, it is the behemoth, the 800-lb gorilla of American sports and culture, dominating television ratings, demanding astronomical rights fees, parceling out games to the most broadly distributed streaming platforms, and increasing its already high avidity levels through its embrace first of…
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Every year, the Super Bowl brings a flood of headlines focused on ad spend – who dropped $7 million (plus production!) on a 30-second spot and which ads “won” the day. But the real lesson isn’t about dollars, it’s about smart decisions. The brands that break through don’t win just because they spent big. They…
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Happy 2026! We’re kicking off the first Marketing Minute of the year by giving you a rundown of this month’s top news. From Super Bowl ad teasers to AI-generated campaigns and the latest wave of social media updates, January delivered plenty to talk about. Check it out. Budweiser and Super Bowl LX For millions of…




