Category: News
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Building on a public service career in which he served as Chief of Staff to two Massachusetts attorneys general, Corey Welford is returning to CTP to head up our government strategy and public affairs practice. Read the Globe story.
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As advertisers and viewers gear up for the Super Bowl ad wave, Sports Illustrated looked back at the iconic Bud Bowl ads, considered among the most memorable Super Bowl spots of all time. SI goes behind the scenes of how they were made. The piece features our own Grant Pace, who wrote the spots. Check…
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When media companies and big brands want to know what consumers really think, CTP client Nielsen Consumer Science gets the answer for them by using science and technology to measure the body’s reaction. So when engadget Senior Editor Aaron Souppouris wasn’t sure he cared about any of the new products at the Consumer Electronics Show…
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As rock legends Spinal Tap pointed out, there is a fine line between clever and stupid. Gillette finds itself standing on that line with a Twitter campaign that mocks rivals Dollar Shave Club (DSC) and Harry’s and seems to be provoking more ill-will than good for the legacy brand.
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Even as one of the globe’s most heralded technology brands, Microsoft often competes for top young talent. To assist in its efforts to draw exceptional Boston-area candidates, Microsoft turned to CTP to develop and launch a website that drives home the value of a Foundry Internship with Microsoft New England. Check it out.
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Chip Tuttle weighs in on the the media and government storm surrounding the Daily Fantasy Sports leaders.
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CTP and the Boston Red Sox earned bronze in the Ad Club of Boston’s 55th Annual Hatch Awards for the team’s #MyFenway anthem spot. We’re grateful to help an amazing, longtime client tell such a rich story to a diehard fanbase.
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Because the Harvard Club is “so much more than meets the eye” it turned to CTP to help showcase a more vibrant atmosphere. Highlighted by a new website we developed and launched, CTP worked with the Club to elevate membership communications and refurbish the brand. The result included a site that makes it easier for…
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With the PGA’s FedEx Cup playoffs rolling into Boston, we’re taking the lead on the public relations and social media strategy for the Tiger Woods Foundation and Deutsche Bank Championship, where champions play on Labor Day.
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Cheers are in order for the dynamic Champions for Charity website we created for Breeders’ Cup and Maker’s Mark.