Topic: Advertising
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August was a busy month in marketing, from eye-catching OOH to campaigns that missed the mark and some major shifts in social. Here’s what caught our eye. Unmissable Out-of-Home Out-of-home advertising was having an eye-catching month. Netflix turned a billboard into a living situation to promote its new film, The Last House, placing a performer…
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In a month of shifting trends, AI conversations, and unexpected brand moments, July highlighted the value of staying authentic. Crunchwraps & Crisis Comms Taco Bell has long been the punchline of internet jokes about late night cravings and unhappy stomachs. That made this month’s headlines an especially delicate moment and raised the stakes for how…
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May proved that culture moves through moments, not just campaigns. From fashion to sports to entertainment, we dive into this month’s biggest events that didn’t just capture attention, but also created it. The Rise of Performance Beauty May brought the growing intersection of sports, wellness, and beauty to the forefront as brands increasingly position movement…
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Every year, the Super Bowl brings a flood of headlines focused on ad spend – who dropped $7 million (plus production!) on a 30-second spot and which ads “won” the day. But the real lesson isn’t about dollars, it’s about smart decisions. The brands that break through don’t win just because they spent big. They…
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Each year, 4A’s StratFest brings together the thinkers, dreamers, and doers who define where our industry is heading next. This year’s theme, “Adapt or Die,” couldn’t have been more fitting. As technology accelerates and cultural tides shift, strategists are being asked to evolve faster than ever, balancing data with instinct and automation with humanity. As…
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In 2020, I wrote a blog about the worst corporate brand apologies, dissecting iconic missteps such as the Pepsi x Kendall Jenner Super Bowl commercial and a Peloton holiday ad that landed disastrously. When I set out to revisit this topic over five years later, bad brand apologies didn’t come to mind as quickly. But…
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In today’s crowded media environment, brands face an uphill battle to capture attention. Traditional advertising alone doesn’t cut through the noise. What does? Campaigns rooted in community. When brands show up authentically in people’s lives, not just pushing products, but participating in the spaces and stories that matter, they build loyalty, advocacy, and long-term relevance.…
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BOSTON (September 9, 2025) — CTP, a leading creative marketing agency, today announced the launch of five dedicated practice areas that underscore the agency’s commitment to working with brands that positively impact people’s lives. The development of these practice areas – social enterprise, community banking, healthcare, sports, and clean energy – reflects more than…
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Last week, I had the chance to speak on a panel for The Ad Club about one of my favorite topics: mastering business relationships. The audience was small and engaged, and was the kind of group that makes a conversation feel more like a dinner table discussion than a formal panel. We swapped stories, workshopped…