Topic: Advertising

  • ASICS Selects Boston agency CTP to help elevate its SportStyle Category

    Boston-based integrated agency adds iconic sports and lifestyle brand to growing client roster BOSTON (October 14, 2026) – ASICS, the multinational sports footwear and apparel brand built on the founding philosophy of a Sound Mind, Sound Body, has selected CTP, a Boston-based advertising and PR agency, to support the brand’s communications, brand strategy, and seeding…

  • September Marketing Minute

    From the U.S. Open bringing brands, creators and fans together across New York to campaigns that sparked very different kinds of conversations online, here’s a look at the moments and marketing headlines that caught our eye over the last month. The U.S. Open serves up more than tennis The U.S. Open isn’t just about the…

  • Marketing Minute — August 2026

    August was a busy month in marketing, from eye-catching OOH to campaigns that missed the mark and some major shifts in social. Here’s what caught our eye. Unmissable Out-of-Home Out-of-home advertising was having an eye-catching month. Netflix turned a billboard into a living situation to promote its new film, The Last House, placing a performer…

  • Marketing Minute — July 2026

    In a month of shifting trends, AI conversations, and unexpected brand moments, July highlighted the value of staying authentic. Crunchwraps & Crisis Comms Taco Bell has long been the punchline of internet jokes about late night cravings and unhappy stomachs. That made this month’s headlines an especially delicate moment and raised the stakes for how…

  • Marketing Minute — June 2026

    If June had one defining theme, it was participation. This month, audiences showed up in full force—tuning in, cheering louder, and joining the conversation in ways far beyond the screen. Out of Sight, Top of Mind With the FIFA World Cup officially underway across North America, brands have become just as much a part of…

  • Marketing Minute — May 2026

    May proved that culture moves through moments, not just campaigns. From fashion to sports to entertainment, we dive into this month’s biggest events that didn’t just capture attention, but also created it. The Rise of Performance Beauty May brought the growing intersection of sports, wellness, and beauty to the forefront as brands increasingly position movement…

  • What Smaller Brands Can Learn from the Super Bowl

    Every year, the Super Bowl brings a flood of headlines focused on ad spend – who dropped $7 million (plus production!) on a 30-second spot and which ads “won” the day. But the real lesson isn’t about dollars, it’s about smart decisions. The brands that break through don’t win just because they spent big. They…

  • 4A’s StratFest 2025: Adapt or Die

    Each year, 4A’s StratFest brings together the thinkers, dreamers, and doers who define where our industry is heading next. This year’s theme, “Adapt or Die,” couldn’t have been more fitting. As technology accelerates and cultural tides shift, strategists are being asked to evolve faster than ever, balancing data with instinct and automation with humanity. As…

  • Brands Gone Mild: Where Did All the Bad Apologies Go?

    In 2020, I wrote a blog about the worst corporate brand apologies, dissecting iconic missteps such as the Pepsi x Kendall Jenner Super Bowl commercial and a Peloton holiday ad that landed disastrously. When I set out to revisit this topic over five years later, bad brand apologies didn’t come to mind as quickly. But…

  • From Campaigns to Connections: The Community Imperative

    In today’s crowded media environment, brands face an uphill battle to capture attention. Traditional advertising alone doesn’t cut through the noise. What does? Campaigns rooted in community. When brands show up authentically in people’s lives, not just pushing products, but participating in the spaces and stories that matter, they build loyalty, advocacy, and long-term relevance.…