Topic: Advertising
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Changing a brand identity isn’t something to take lightly. It can be costly, especially given a company’s size and branding opportunities, and warrants real thought, care and precision. Many enterprises have tried and failed to make a change. But a well-executed refresh can breathe new life into your company, especially when there is a strategic…
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FOR IMMEDIATE RELEASE “There’s a lot to Unpack” includes new Brand ID and paid, social and owned digital communications designed to elevate the brand and generate new and recurring visitors BOSTON (August 21, 2024) – CTP, a leading creative communications agency, today announced its appointment as the agency of record for the Cambridge Office for…
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While we’ve just emerged from one of the biggest buying events in media (2024 Summer Olympics), an even bigger event is on the horizon: the 2024 presidential election. Election years present very unique challenges — including space, cost and partisanship — so brands and their agencies must adopt a more thoughtful approach to their strategies.…
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I can’t tell you what’s going to be the next social media moment. Might be doing something else, if I could. But what I do know is that there’s a common denominator in so much that catches fire. Celebrities and pets, cultural debate and juxtaposition, theories and catchy phrases. So while you can’t plan virality…
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The single best predictor of success in our business, especially over the long term, is the quality of the agency-client relationship. Sure, you need to produce great results. But time and again – in my experience and as our agency’s seen in nearly three decades – the foundation of everything lies in the human-to-human relationship.…
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There’re some big games playing out on college campuses across the country right now. But it has nothing to do with March Madness. Instead, it’s a high stakes battle for talent – from applicants to professors to leadership – and it has never been fiercer in higher education. Institutions are locked in a heated competition,…
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When hundreds of medical appointments led Marissa Hughes to the painful conclusion that she couldn’t give birth, she and her husband decided to adopt. Months later, they got the call that would change their lives. Their new baby was born prematurely and in the Neonatal Intensive Care Unit (NICU) at a hospital nine hours from…
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BOSTON and WILMINGTON, N.C. (February 21, 2024) – CTP, a leading creative communications agency, today announced the opening of its office in North Carolina. The expansion is planned to fuel growth in industries where CTP has developed significant branding, advertising and communications expertise, including education, travel & tourism, technology and financial services. Grant Pace, CTP’s…
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As part of the CTP Speaker Series, Paul Alexander recently held a powerful session at the agency. The Chief Marketing Officer for Boston University’s Questrom School of Business, he talked about the importance of creating a “Personal Board of Directors,” a group of individuals cultivated to fill different but important roles in helping someone through…
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Conover Tuttle Pace’s Grant Pace helped launch the Bud Bowl, the long-running campaign enshrining Anheuser-Busch’s category exclusivity at the big game. He imagines how he would execute the work some 35 years later using what he calls ‘Touchdown Tech.’ In 1989, my beloved Chiefs, led by Steve Deberg, were mired in a 20-year drought from…