Topic: Brand
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One day a year my friends and family actually treat me like some sort of sage. Super Bowl Sunday is about advertising, not football, for millions of viewers. So, naturally, I get asked what did I think of the ads. My answer this year? In a word: deflated. I was…
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Don’t get me wrong, I love HBO’s Last Week Tonight. It’s smart, witty and blessedly moderate. Still, I’m not in complete agreement with Sunday’s episode. In light of several tactless 9/11 tweets and DiGiorno’s #WhyIStayed debacle, John Oliver suggested that companies refrain from participating in controversial, emotionally charged or otherwise…
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It’s official: no more cigs at CVS. As of yesterday, the retailer ridded 7,700 pharmacies of its remaining tobacco stash and renamed itself CVS Health. Anti-smoking shoppers breathed a sigh of relief. And smoke-free air. We all know that this was a big move for CVS. And not a cheap…
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At CTP, we believe that tapping into the human spirit forms lasting connections between brands and their audiences. Emotions are an essential driver of brand loyalty. So how do brands create that human emotion? It’s a process that we’re constantly examining. In our most recent exploration, we saw how human…
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If awareness and trial of your brand are important, it’s tough to beat the publicity of a big, special event. Especially if you’re a destination brand. A high profile, well-attended event delivers thousands of visitors, the chance to experience your property and, if communicated right (to attendees and to observers), leads to…
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After three months of strategizing, concepting, and executing a fully integrated pitch for 3Derm, Account Executive Ashley Meehean and Art Director Abby Peterson celebrated success at the 4A’s Institute of Advanced Advertising Studies (IAAS) graduation ceremony last week. On the heels of this demanding course, we sat down with Ashley…
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The holiday season brings tough competition for brands to stand out and connect with consumers. At an agency, that means lots of time spent brainstorming creative holiday campaigns for our clients. Knowing that E.B. Horn Jewelers is one of many Downtown Crossing retailers vying for the spotlight, we set out…
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Working in the ad industry, my friends and family like to ask me questions like, How much did they pay for that commercial? How did they get that celebrity to be in their ad? And then I have to explain that buying media isn’t like ordering off a take-out menu…
