Topic: Digital
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From the U.S. Open bringing brands, creators and fans together across New York to campaigns that sparked very different kinds of conversations online, here’s a look at the moments and marketing headlines that caught our eye over the last month. The U.S. Open serves up more than tennis The U.S. Open isn’t just about the…
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August was a busy month in marketing, from eye-catching OOH to campaigns that missed the mark and some major shifts in social. Here’s what caught our eye. Unmissable Out-of-Home Out-of-home advertising was having an eye-catching month. Netflix turned a billboard into a living situation to promote its new film, The Last House, placing a performer…
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In a month of shifting trends, AI conversations, and unexpected brand moments, July highlighted the value of staying authentic. Crunchwraps & Crisis Comms Taco Bell has long been the punchline of internet jokes about late night cravings and unhappy stomachs. That made this month’s headlines an especially delicate moment and raised the stakes for how…
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May proved that culture moves through moments, not just campaigns. From fashion to sports to entertainment, we dive into this month’s biggest events that didn’t just capture attention, but also created it. The Rise of Performance Beauty May brought the growing intersection of sports, wellness, and beauty to the forefront as brands increasingly position movement…
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The greatest brands have many traits in common. One that is often overlooked is a stubborn pursuit of the original problem they set out to solve. That discipline was on display at the most recent installment of the spectacular WBUR Breakfast Series. WHOOP Founder and CEO Will Ahmed shared a perspective that stuck with me…
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The holidays are one of the noisiest periods in advertising, even for brands outside the retail world. While e-commerce dominates the season, every industry feels the impact of rising competition, tightening inventory, and audiences overwhelmed by messaging. For those brands that aren’t playing in the e-commerce space, the goal isn’t to out-shout retailers — it’s…
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AI’s greatest strength is its ability to make complex systems accessible to more people. But when democratization occurs within the world’s largest advertising platforms, it raises an important question: If anyone can launch a campaign with a single query, what becomes of marketing expertise—and who ultimately benefits? Most marketers now see AI as a tool…
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What the Blake Lively vs. Justin Baldoni controversy reinforces about differing crisis principles and strategies Hollywood operates by its own set of rules, and crisis management is no exception. The recent dispute between Blake Lively and Justin Baldoni serves as a compelling case study in the stark differences in managing reputations and handling PR crises…
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As 2025 unfolds, public relations and advertising find themselves at the intersection of rapid technological advancements, changing consumer expectations and dynamic media environments. To succeed, professionals must stay ahead of emerging trends and evolve their approaches to address new opportunities and challenges. Following are four trends that we think will shape these two industries, as…