Topic: Digital
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The holidays are one of the noisiest periods in advertising, even for brands outside the retail world. While e-commerce dominates the season, every industry feels the impact of rising competition, tightening inventory, and audiences overwhelmed by messaging. For those brands that aren’t playing in the e-commerce space, the goal isn’t to out-shout retailers — it’s…
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AI’s greatest strength is its ability to make complex systems accessible to more people. But when democratization occurs within the world’s largest advertising platforms, it raises an important question: If anyone can launch a campaign with a single query, what becomes of marketing expertise—and who ultimately benefits? Most marketers now see AI as a tool…
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What the Blake Lively vs. Justin Baldoni controversy reinforces about differing crisis principles and strategies Hollywood operates by its own set of rules, and crisis management is no exception. The recent dispute between Blake Lively and Justin Baldoni serves as a compelling case study in the stark differences in managing reputations and handling PR crises…
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As 2025 unfolds, public relations and advertising find themselves at the intersection of rapid technological advancements, changing consumer expectations and dynamic media environments. To succeed, professionals must stay ahead of emerging trends and evolve their approaches to address new opportunities and challenges. Following are four trends that we think will shape these two industries, as…
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For more than a decade, Twitter (now X) has been the go-to platform for sports fans. From live game discussions to trending hashtags, it brought fans together like a virtual sports bar. But with X’s recent turbulence – controversial leadership under Elon Musk, algorithm changes, shifting content policies, and concerns about misinformation – many are…
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If 2023 was an indicator, buckle up for a wild ride in 2024. From increasing adoption of generative AI, the blockbuster Barbenheimer fusion and Taylor Swift taking over the world, it was a major shakeup. Gone are the days of passive consumption; in 2024, media will become a two-way street, pulsating with interactivity, fueled by…
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The Russian invasion of Ukraine continues with an unending string of tragedy reported every day. Gas prices are super high. Heated battles continue over issues like women’s reproductive rights. And don’t look now but there’s a new combo Delta-Omicron strain. With distressing news events all around us, we’ve gathered up some good news to spark…
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It’s been two years since the World Health Organization declared COVID-19 a pandemic and our world was turned upside down. On top of the nearly 80 million cases and nearly one million deaths in the US alone, this time has been marked by enormous challenges – from loneliness and social distancing to mourning and fundamental…
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Imagine a world free of bias, stereotype and discrimination? This year’s International Women’s Day is shining light on these issues. Knowing there is still much work to be done, The Week is taking a look at the importance of this day for women and digging into this year’s theme. On Tuesday, March 8, the World…
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As Russia began its invasion early Thursday morning, the world’s eyes (and hearts) are drawn to the devastating impacts of war. Refugees. Fire. Rubble. While the humanitarian angle is foremost in our minds, we offer a look at the war from a variety of other angles – its impact on social media, in business and…