Topic: Digital
-
The old saying is that it only takes a couple of seconds to say hello, but forever to say goodbye. For advertisers, it’s more that you have 2 seconds to turn hello into something else – or your customers will say goodbye. That’s the key finding of a major Mars study of digital advertising, reminding…
-
Crises often produce two things that can be at odds with each other: intensifying existing trends and accelerating change. You can see it in just about every industry, and here at The Week, it brings a mix of serious, fun and completely offbeat. QR-code payments, copycat platforms, the re-emergence of dormant logos, rewriting the cannabis…
-
Data sourced from Hootsuite Data souced from Hootsuite Data sourced from Hootsuite Data sourced from Hootsuite Data sourced from Sensor Tower Data sourced from MediaCharts.com and Media Kix Stats as of July 2020 Stats as of July 2020
-
The desire to belong, to feel like you’re part of a community, is a basic element of the human experience. Modern life was already challenging this – before the pandemic amplified it. This week, we’re intrigued by stories of those who are appealing to, building platforms for, or just diving into community. And, of course,…
-
The summer of change continues this week. What’s different isn’t that it’s happening, but how it’s happening, with brands and individuals standing up for and rallying around significant change. This week, we have a tutorial for how to lead change as a brand – as well as those significant moves that are happening, or may…
-
New in The Week, the Facebook boycott (#StopHateForProfit) gains steam with more than 500 brands joining the effort, while The Type Directors Club shuts down. Lululemon, Walgreens and the Tour de France, meanwhile, are embracing remote digital experiences. And be sure to check out our campaign inspiration from Coca-Cola and Bud Light!
-
Boycotts can simply be about expressing disapproval, but, more likely, your consumers will expect you to hold Facebook to change. And if you don’t truly know what change you’re demanding, then how do you know when to get off? Or, in this case, to start spending again. That’s what Zuckerberg is banking on it when…
-
As marketers, we often think about the best, and most natural ways to get in front of our consumers – to make a connection and create meaningful engagement. The ‘are you still watching’ screen not only obstructs content that consumers are already enjoying, but it can’t be ignored, and won’t go away without pressing ‘continue.’…
-
It takes 66 days for new behaviors to become automatic, and we’re more than 100 days into the COVID world. Here’s a glimpse into the patterns, values and buying behaviors that are likely to continue. Data sourced from Accenture Data sourced from Ernst & Young Data sourced from YouGov Data sourced from CC Insight Data sourced…
-
Shooting on the greatest cinematic camera or on a pocket device isn’t that important to the consumer. Telling a good story is.