Topic: Industry News
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If June had one defining theme, it was participation. This month, audiences showed up in full force—tuning in, cheering louder, and joining the conversation in ways far beyond the screen. Out of Sight, Top of Mind With the FIFA World Cup officially underway across North America, brands have become just as much a part of…
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BOSTON (June 5, 2026) – CTP earned six awards at the PR Club’s 58th Annual Bell Ringer Awards, New England’s premier night honoring excellence in public relations, marketing and communications. The event was held at Boston’s Museum of Science. The agency took home one Gold Bell, two Silver Bells and three Bronze Bells for work in…
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May proved that culture moves through moments, not just campaigns. From fashion to sports to entertainment, we dive into this month’s biggest events that didn’t just capture attention, but also created it. The Rise of Performance Beauty May brought the growing intersection of sports, wellness, and beauty to the forefront as brands increasingly position movement…
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Along with some welcome weather, April also brought a lineup of eye-catching headlines worth talking about. Here’s what stood out to us this month: Brands take on April Fools We have the distinction of celebrating the launch of CTP on April 1. But for lots of brands April Fools’ continues to be a moment to…
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This month delivered its share of brand buzz: March Madness, fast food rivalries, headline-making brand deals, and a little legal drama. Here are a few marketing moments that stood out this month. Brands Score March Madness Points From buzzy food promotions to major ad buys and sponsor activations, the NCAA Men’s Basketball tournament – better…
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While February may be the shortest month of the year, it never comes up short in marketing news. From Super Bowl LX to the 2026 Winter Olympics and everything in between, let’s break down what caught our attention this month. Pepsi Pokes the Bear The Super Bowl showcased some great spots this year. But, with…
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Sometimes it is easy to take the NFL’s marketing genius for granted. After all, it is the behemoth, the 800-lb gorilla of American sports and culture, dominating television ratings, demanding astronomical rights fees, parceling out games to the most broadly distributed streaming platforms, and increasing its already high avidity levels through its embrace first of…
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The hecticness of the holidays has set in. As you wind down and 2025 comes to a close, check out our final Marketing Minute of the year. The Grinch & Walmart Walmart is bringing fresh energy to the holiday season by extending its “Walmart? Who Knew?” campaign with a festive twist. By transporting the Grinch…
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As 2026 approaches, the communications and marketing industries are navigating a landscape defined by shifting public expectations, accelerating technology, and an increasingly fragmented media ecosystem. To stay competitive, brands and practitioners must rethink how they build trust, differentiate themselves, and operate amid growing complexity. There is no shortage of issues that we’ll be keeping an…
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It’s the most wonderful time of the year! And no, I’m not talking about the holidays. I’m talking about last week’s release of 2025 Spotify Wrapped. While this data is being shared across Instagram Stories everywhere, it got me thinking about what it means for marketers. Demographics and sociographics… It’s Marketing 101. As marketers, it’s…