Topic: Industry News
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What the Blake Lively vs. Justin Baldoni controversy reinforces about differing crisis principles and strategies Hollywood operates by its own set of rules, and crisis management is no exception. The recent dispute between Blake Lively and Justin Baldoni serves as a compelling case study in the stark differences in managing reputations and handling PR crises…
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As 2025 unfolds, public relations and advertising find themselves at the intersection of rapid technological advancements, changing consumer expectations and dynamic media environments. To succeed, professionals must stay ahead of emerging trends and evolve their approaches to address new opportunities and challenges. Following are four trends that we think will shape these two industries, as…
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FOR IMMEDIATE RELEASE “There’s a lot to Unpack” includes new Brand ID and paid, social and owned digital communications designed to elevate the brand and generate new and recurring visitors BOSTON (August 21, 2024) – CTP, a leading creative communications agency, today announced its appointment as the agency of record for the Cambridge Office for…
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While we’ve just emerged from one of the biggest buying events in media (2024 Summer Olympics), an even bigger event is on the horizon: the 2024 presidential election. Election years present very unique challenges — including space, cost and partisanship — so brands and their agencies must adopt a more thoughtful approach to their strategies.…
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I can’t tell you what’s going to be the next social media moment. Might be doing something else, if I could. But what I do know is that there’s a common denominator in so much that catches fire. Celebrities and pets, cultural debate and juxtaposition, theories and catchy phrases. So while you can’t plan virality…
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If 2023 was an indicator, buckle up for a wild ride in 2024. From increasing adoption of generative AI, the blockbuster Barbenheimer fusion and Taylor Swift taking over the world, it was a major shakeup. Gone are the days of passive consumption; in 2024, media will become a two-way street, pulsating with interactivity, fueled by…
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At CTP we believe in unlocking the power of a brand’s human spirit to create a more relatable, meaningful connection between brands and people. When it comes to being authentic with their audiences, some brands get it, others don’t. As millions celebrate Pride Month, we’re looking at how brands communicate with LGBTQ+ community. Pride…
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The Russian invasion of Ukraine continues with an unending string of tragedy reported every day. Gas prices are super high. Heated battles continue over issues like women’s reproductive rights. And don’t look now but there’s a new combo Delta-Omicron strain. With distressing news events all around us, we’ve gathered up some good news to spark…
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It’s been two years since the World Health Organization declared COVID-19 a pandemic and our world was turned upside down. On top of the nearly 80 million cases and nearly one million deaths in the US alone, this time has been marked by enormous challenges – from loneliness and social distancing to mourning and fundamental…
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Imagine a world free of bias, stereotype and discrimination? This year’s International Women’s Day is shining light on these issues. Knowing there is still much work to be done, The Week is taking a look at the importance of this day for women and digging into this year’s theme. On Tuesday, March 8, the World…