Topic: Industry News
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Our media habits already were changing. The current environment has hastened that disruption. Here’s a look at the platforms that are likely to remain a bigger part of consumers’ lives. Data sourced from JP Morgan Research Data sourced from Inc.com and Emarketer.com Data sourced from Hollywood Reporter Data sourced from Forbes Data sourced from…
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Tic Tock, Tic Tock. The clock continues to shift on the social platform du jour, while some envision life without the largest one, which continues to face its own challenges. And speaking of time, we recommend spending the 7 minutes on Apple’s WFH ode. It’s equally funny, depressing and real – and reminds us what…
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The summer of change continues this week. What’s different isn’t that it’s happening, but how it’s happening, with brands and individuals standing up for and rallying around significant change. This week, we have a tutorial for how to lead change as a brand – as well as those significant moves that are happening, or may…
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Boycotts can simply be about expressing disapproval, but, more likely, your consumers will expect you to hold Facebook to change. And if you don’t truly know what change you’re demanding, then how do you know when to get off? Or, in this case, to start spending again. That’s what Zuckerberg is banking on it when…
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As marketers, we often think about the best, and most natural ways to get in front of our consumers – to make a connection and create meaningful engagement. The ‘are you still watching’ screen not only obstructs content that consumers are already enjoying, but it can’t be ignored, and won’t go away without pressing ‘continue.’…
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Welcome to The Week, CTP’s perspective on the industry’s most important, insightful and intriguing stories from the previous seven days. The Black Lives Matter movement and the COVID-19 pandemic continue to drive the majority of news and conversation. But you’ll also want to know about the launch of TikTok for Business and a few compelling,…
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It takes 66 days for new behaviors to become automatic, and we’re more than 100 days into the COVID world. Here’s a glimpse into the patterns, values and buying behaviors that are likely to continue. Data sourced from Accenture Data sourced from Ernst & Young Data sourced from YouGov Data sourced from CC Insight Data sourced…
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On World Health Day 2020, as we think about the healthcare workers who are the true heroes right now, here are some things we are doing to try to support our people.
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BOSTON (April 2, 2019) – In conjunction with their release of the most recent evolution of the heralded “Join Us for Good” campaign, Eastern Bank and its creative agency, CTP, announced an extension of their long-term partnership. CTP has worked with the bank since 2001. “Join Us for Good” was launched in 2017 to…
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In the fall of 2018, Nike shocked everyone with the launch of its Dream Crazy campaign. The launch highlighted former NFL quarterback Colin Kaepernick and the memorable line “Believe in something, even if it means sacrificing everything”. Nike was able to sustain the staggering hype with another groundbreaking Dream Crazy ad. This new spot showcases…