Topic: Marketing
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The Christmas season is a special time, in large part because of the indelible traditions and experiences that connect emotion and memory. It is, when you think about it, the holy grail for marketers – taking up residence in the brain with something that can be recalled and provokes feelings. So we asked our team:…
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‘Twas the week before Christmas and all through the industry, there wasn’t a marketer that wasn’t stirring; including this week’s news. The 2021 predictions were published by the outlets with care, with hopes that 2021 will soon be here. As you can tell, The Week’s been in a festive mood. Entertained by poems and…
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We suspect you’ve all heard the quote about success occuring when opportunity meets preparation. We’ve been thinking a lot about it since Mr. Pringles opened his front door. Is the equation off? Or a problem in preparation? Because few opportunities have seemed as gift-wrapped as that one. As a refresher, John Oliver (the host…
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It may be the season of red and green, but The Week has yellow on the brain. Bright yellow, much like one-half of Pantone’s color of the year, has us thinking of hope and positivity and a year ahead that we hope will be better than the one we’re putting to rest. But we also…
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A brand’s relevance can be measured in both its functional and emotional connection to its consumers. Relevance has always been foundational to successful branding, and while 2020 was a year unlike any other, there are still plenty of ways a brand can maintain meaningful relationships with its patrons. With the pandemic accelerating our arrival to…
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Black Friday is a week away, which means The Week normally would have been game planning by this point. But next Friday will be, in 2020 style, unlike any other edition. This has forced brands to pivot messages and strategies, examine different communications platforms and extend timeframes to address safety precautions. So with a little…
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When Quibi launched earlier this year, it sounded kind of cool. Short-form video content specifically designed for mobile viewing that automatically adjusted to however you were currently holding your phone. Sounds like a no-brainer for a mobile-first consumer. Unfortunately, Quibi never took off and recently announced its decision to officially shut down on December 1.…
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We’re big fans of Jeopardy here at The Week and still saddened by the passing of one George Alexander Trebek. So it’s in his honor that we give you the following, timely answer: “Two unwieldy words for the fear of Friday the 13th.” QUESTION: “What are paraskavedekatriaphobia and friggatriskaidekaphobia?” Wondering about a connection?…
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The count is on. And on. And ongoing. If you’re like us here at The Week – you’re looking for distractions and inspiration between hitting ‘refresh’ on poll maps. Thankfully, marketing news is always there to keep us on our toes. This week, we’re taking notes from Great Big Story and Netflix, taking inspiration from…
