Topic: Marketing
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In a month of shifting trends, AI conversations, and unexpected brand moments, July highlighted the value of staying authentic. Crunchwraps & Crisis Comms Taco Bell has long been the punchline of internet jokes about late night cravings and unhappy stomachs. That made this month’s headlines an especially delicate moment and raised the stakes for how…
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If June had one defining theme, it was participation. This month, audiences showed up in full force—tuning in, cheering louder, and joining the conversation in ways far beyond the screen. Out of Sight, Top of Mind With the FIFA World Cup officially underway across North America, brands have become just as much a part of…
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BOSTON (June 5, 2026) – CTP earned six awards at the PR Club’s 58th Annual Bell Ringer Awards, New England’s premier night honoring excellence in public relations, marketing and communications. The event was held at Boston’s Museum of Science. The agency took home one Gold Bell, two Silver Bells and three Bronze Bells for work in…
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May proved that culture moves through moments, not just campaigns. From fashion to sports to entertainment, we dive into this month’s biggest events that didn’t just capture attention, but also created it. The Rise of Performance Beauty May brought the growing intersection of sports, wellness, and beauty to the forefront as brands increasingly position movement…
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Last week, after attending my son’s graduation from Northeastern, I found myself doing what any proud parent would do. I scrolled through clips from the ceremony, hoping to spot his face in the crowd so I could share the moment with friends and family. My feed quickly filled with Hilary Duff, his commencement speaker, along…
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Expansion sounds simple. A company grows, enters a new market and introduces itself to a new group of customers. On paper, it’s a natural next step. In reality, it’s rarely that straightforward. What looks like growth on a map often feels very different on the ground, especially when it comes with a name change, a…
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The greatest brands have many traits in common. One that is often overlooked is a stubborn pursuit of the original problem they set out to solve. That discipline was on display at the most recent installment of the spectacular WBUR Breakfast Series. WHOOP Founder and CEO Will Ahmed shared a perspective that stuck with me…
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It’s that time of year when parents trade hockey rinks and winter activities for baseball fields, soccer sidelines, and spring tournaments. And while the sports may change, one thing doesn’t: the enormous time, money, and energy families invest in youth athletics. The next great growth story in sports marketing is down – not up. There’s…
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Sometimes it is easy to take the NFL’s marketing genius for granted. After all, it is the behemoth, the 800-lb gorilla of American sports and culture, dominating television ratings, demanding astronomical rights fees, parceling out games to the most broadly distributed streaming platforms, and increasing its already high avidity levels through its embrace first of…
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It’s the most wonderful time of the year! And no, I’m not talking about the holidays. I’m talking about last week’s release of 2025 Spotify Wrapped. While this data is being shared across Instagram Stories everywhere, it got me thinking about what it means for marketers. Demographics and sociographics… It’s Marketing 101. As marketers, it’s…