Topic: Marketing
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It’s the most wonderful time of the year! And no, I’m not talking about the holidays. I’m talking about last week’s release of 2025 Spotify Wrapped. While this data is being shared across Instagram Stories everywhere, it got me thinking about what it means for marketers. Demographics and sociographics… It’s Marketing 101. As marketers, it’s…
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AI’s greatest strength is its ability to make complex systems accessible to more people. But when democratization occurs within the world’s largest advertising platforms, it raises an important question: If anyone can launch a campaign with a single query, what becomes of marketing expertise—and who ultimately benefits? Most marketers now see AI as a tool…
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From AI-powered newsrooms to chart-topping podcasts, holiday ad pushes, and a surge of blockbuster brand tie-ins, November delivered plenty to talk about. When you need a break from feasting – or that cousin’s political musings – this Thanksgiving, check out the November Marketing Minute. Fox News Media x Palantir While some news outlets are wary…
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As pumpkin season enters its peak, so does a fresh wave of standout marketing moments. From Dunkin’s chaotic “Spidey D” to the latest shifts across major social platforms, and a new team for Boston sports fans, there’s plenty to talk about this month. Let’s dive into the October Marketing Minute. Spidey D Runs Rampant We…
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Each year, 4A’s StratFest brings together the thinkers, dreamers, and doers who define where our industry is heading next. This year’s theme, “Adapt or Die,” couldn’t have been more fitting. As technology accelerates and cultural tides shift, strategists are being asked to evolve faster than ever, balancing data with instinct and automation with humanity. As…
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In 2020, I wrote a blog about the worst corporate brand apologies, dissecting iconic missteps such as the Pepsi x Kendall Jenner Super Bowl commercial and a Peloton holiday ad that landed disastrously. When I set out to revisit this topic over five years later, bad brand apologies didn’t come to mind as quickly. But…
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In today’s crowded media environment, brands face an uphill battle to capture attention. Traditional advertising alone doesn’t cut through the noise. What does? Campaigns rooted in community. When brands show up authentically in people’s lives, not just pushing products, but participating in the spaces and stories that matter, they build loyalty, advocacy, and long-term relevance.…
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Six Keys from a Sports Marketer’s View Not all sports cities are created equal – at least not from a marketer’s perspective. Championships and dynasties grab headlines, sure. But what truly sets a city apart is the everyday current of its sports culture: Tuesday night sellouts, jerseys worn year-round, fans who make the teams part…
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BOSTON (September 9, 2025) — CTP, a leading creative marketing agency, today announced the launch of five dedicated practice areas that underscore the agency’s commitment to working with brands that positively impact people’s lives. The development of these practice areas – social enterprise, community banking, healthcare, sports, and clean energy – reflects more than…
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The end of summer is near, but the marketing world isn’t cooling down any time soon. August closed out the season with major headlines — from Taylor Swift’s major album announcement and Instagram’s newest feature rollout to high-profile rebrands that missed the mark. Check out August’s Marketing Minute. Swifties Rejoice! TS 12 Is Coming…