Topic: Marketing

  • The Week | Our view of the last 7 days in marketing & communications

    Amazon Prime or Walmart Plus? TikTok or Instagram Reels? Old favorites or new brands? Not only is choice on the rise – but consumers are experimenting – with more than 1 in 3 saying they purchased an unknown brand during quarantine. Big takeaway for marketers from The Week: the competition today isn’t necessarily the competition…

  • The Week | Our view of the last 7 days in marketing & communications

    These are hot-button times, everywhere a marketer turns. The Week includes great insights from HBR, as well as a couple brands that are leaning in. Here are our 10 favorites from the past week.   Marketing in the Age of Resistance Harvard Business Review Marketing tactics have undoubtedly changed in 2020, especially due to the…

  • The Week | Our view of the last 7 days in marketing & communications

    Truth and trust have been on trial for quite some time. Across all of our institutions and even ourselves. And we’re not even talking politics here. The Week looks at some of those trying to earn or re-earn trust – as well as what it means to be a Chief Meme Officer (yes, you read…

  • The Week | Our view of the last 7 days in marketing & communications

    The old saying is that it only takes a couple of seconds to say hello, but forever to say goodbye. For advertisers, it’s more that you have 2 seconds to turn hello into something else – or your customers will say goodbye. That’s the key finding of a major Mars study of digital advertising, reminding…

  • The Week | Our view of the last 7 days in marketing & communications

    Crises often produce two things that can be at odds with each other: intensifying existing trends and accelerating change. You can see it in just about every industry, and here at The Week, it brings a mix of serious, fun and completely offbeat. QR-code payments, copycat platforms, the re-emergence of dormant logos, rewriting the cannabis…

  • Infographic: The Rise of TikTok

      Data sourced from Hootsuite Data souced from Hootsuite  Data sourced from Hootsuite  Data sourced from Hootsuite  Data sourced from Sensor Tower Data sourced from MediaCharts.com and Media Kix  Stats as of July 2020  Stats as of July 2020 

  • The Week | Our view of the last 7 days in marketing & communications

    The desire to belong, to feel like you’re part of a community, is a basic element of the human experience. Modern life was already challenging this – before the pandemic amplified it. This week, we’re intrigued by stories of those who are appealing to, building platforms for, or just diving into community. And, of course,…

  • Infographic: Post-COVID Media Habits

    Our media habits already were changing. The current environment has hastened that disruption. Here’s a look at the platforms that are likely to remain a bigger part of consumers’ lives.   Data sourced from JP Morgan Research  Data sourced from Inc.com and Emarketer.com  Data sourced from Hollywood Reporter  Data sourced from Forbes Data sourced from…

  • The Week | Our view of the last 7 days in marketing & communications

    Tic Tock, Tic Tock. The clock continues to shift on the social platform du jour, while some envision life without the largest one, which continues to face its own challenges. And speaking of time, we recommend spending the 7 minutes on Apple’s WFH ode. It’s equally funny, depressing and real – and reminds us what…

  • The Week | Our view of the last 7 days in marketing & communications

    The summer of change continues this week. What’s different isn’t that it’s happening, but how it’s happening, with brands and individuals standing up for and rallying around significant change. This week, we have a tutorial for how to lead change as a brand – as well as those significant moves that are happening, or may…