Topic: Marketing
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The shortest month of the year packed a punch in PR and marketing. February brought a huge win to the NHL, AI to X, death to Duo Lingo, video to Substack and new anchors to the nightly news. Here’s the February Marketing Minute. 4 Nations Mania The 4 Nations Face Off dominated sports headlines in…
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If there’s one thing we can count on in marketing and communications, it’s constant change. Platforms rise and fall (or, in TikTok’s case, nearly fall before making a swift comeback, albeit rife with uncertainty), trust continues to deteriorate and disinformation continues to rise, and brands are left navigating an increasingly fragmented digital landscape. Whether it’s…
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While the Super Bowl might be the holy grail for advertising and marketing, the holidays are a close second. This month, we are highlighting holiday-themed campaigns we liked, loved and were unsure of. As we close out 2024, here is the final marketing minute of the year. Peppermint Partnerships Since its launch in June 2022,…
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From collaborations to lawsuits, rollouts and rebrands, November had it all. As you digest your Thanksgiving feast, check out the November Marketing Minute. A Wicked Number of Brand Partnerships Wicked is this year’s Barbie. It has all the same blockbuster elements: a massive opening weekend at the box office, immediate and resounding praise from audiences…
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For more than a decade, Twitter (now X) has been the go-to platform for sports fans. From live game discussions to trending hashtags, it brought fans together like a virtual sports bar. But with X’s recent turbulence – controversial leadership under Elon Musk, algorithm changes, shifting content policies, and concerns about misinformation – many are…
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As you’ve probably noticed, the evolution of online search, led by AI integration, is beginning to accelerate. AI Overviews launched in Google nearly six months ago. Perplexity continues to grow significantly (even as legal issues persist). OpenAI’s ChatGPT has eclipsed 1 billion users a month over the last year, and last week, the company unveiled…
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We’re living in an incredibly exciting era of marketing. The advertising landscape, in particular, is evolving at a pace never seen before, shaped by technological advancements, shifting consumer behaviors and the increasing convergence of communications methods and skillsets. At this year’s 4A’s StratFest event in New York, I joined fellow planners and strategists to share…
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October felt like a microcosm of 2024. From AI and regulation, to women’s basketball making a splash and short-form content driving conversation. As you’re loading up on candy, or trying to keep your kids from doing so, check out the October Marketing Minute. Shadowbans October is spooky season—the perfect time to discuss social media shadowbans.…
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Nearly sixteen years ago the Boston Breakers were officially unveiled as Massachusetts’ only professional women’s sports team, inspiring young female athletes who idolized players like Heather O’Reilly and Kristine Lilly. To any little soccer girl like myself, the Breakers were just cool.. and effortlessly so. Fast forward to today, and while women’s professional sports in…
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It’s officially fall in New England. Crisp mornings. Delicious cider donuts. Beautiful foliage. And, of course, obsession with a pygmy hippo (well, at least this fall). Here’s the September Marketing Minute and a look at what was trending in the first month of fall. Here Comes the Department of Justice Google is in hot water.…