Topic: Marketing
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In today’s crowded media environment, brands face an uphill battle to capture attention. Traditional advertising alone doesn’t cut through the noise. What does? Campaigns rooted in community. When brands show up authentically in people’s lives, not just pushing products, but participating in the spaces and stories that matter, they build loyalty, advocacy, and long-term relevance.…
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Six Keys from a Sports Marketer’s View Not all sports cities are created equal – at least not from a marketer’s perspective. Championships and dynasties grab headlines, sure. But what truly sets a city apart is the everyday current of its sports culture: Tuesday night sellouts, jerseys worn year-round, fans who make the teams part…
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BOSTON (September 9, 2025) — CTP, a leading creative marketing agency, today announced the launch of five dedicated practice areas that underscore the agency’s commitment to working with brands that positively impact people’s lives. The development of these practice areas – social enterprise, community banking, healthcare, sports, and clean energy – reflects more than…
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The end of summer is near, but the marketing world isn’t cooling down any time soon. August closed out the season with major headlines — from Taylor Swift’s major album announcement and Instagram’s newest feature rollout to high-profile rebrands that missed the mark. Check out August’s Marketing Minute. Swifties Rejoice! TS 12 Is Coming…
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Last Friday, in a chat with our wonderful Media Director, Andrea Lenig, about AI and search, she said something (with a smirk) that stuck with me all weekend: “PR is relevant for the first time.” At first, I bristled (PR has always been relevant!). But the more I reflected, the more I realized what she…
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NIL updates. SEO adjustments. Coldplay vs. a CEO. July brought no shortage of headlines. Check out the July Marketing Minute. Updates to Name, Image, and Likeness Earlier this month, the pay clock started ticking for college athletes, marking the beginning of the House v. NCAA era and the rollout of a new revenue-sharing model that…
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We are officially halfway through 2025 (and New England’s heatwave). Over the past six months, we’ve seen it all — from the rise in interest in new social media platforms and non-traditional media channels, to eye-catching campaigns, PR crises, and rapid-fire AI updates. With six months to go, we’re interested to see how brands continue…
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Data-driven strategies have taken over—and with AI in the mix, even creativity feels formulaic. While these tools offer efficiency, they’ve also contributed to a growing problem: audiences are tuning out. Feeds are flooded with sameness—and the very tools meant to foster connection have, instead, made trust harder to earn. Content built for clicks rarely earns…
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Summer is quickly approaching in New England. Longer days, warmer nights and Fenway Franks are back in action. Here’s the May Marketing Minute and a look at what kicked off the nonofficial start of the season. AI Facebook Friends This month, AI news centered around Mark Zuckerberg. In a series of interviews, Zuckerberg shared a…
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Belichick’s Worst Call: No Hoodie Can Cover a PR Breakdown Like This Bill Belichick has never been a media darling. Ornery, unhelpful, bored, antagonistic are better ways to describe his relationship with the media. But his recent CBS Sunday Morning interview even caught the attention of people who don’t follow sports. And it…