Topic: Marketing

  • Infographic: What Customers Want… And Expect

    Your company’s customer service can make – or break – you. According to a Gladly survey, 92% say they would stop purchasing from a company after three or fewer poor experiences. And 26% after just one. Satisfying consumers, however, is no simple task. Technology advances, increasing connection points, and what they really want in terms…

  • The Week | Our view of the last 7 days in marketing & communications

    We’re big fans of Ted Lasso here at The Week. A comedy with a heart, an optimism and positive worldview at a time when we needed it most. On the heels of its seven Emmy awards, and its omnipresent cast, we thought we’d look a little deeper. After all, behind the great lines, are a…

  • The Week | Our view of the last 7 days in marketing & communications

    Sweater weather. Leaf peeping. Pumpkin spice everything. Fall is on the horizon. As we get ready for activities like apple picking and football weekends, we’ve pulled together a primer for the season. From temperature changes to hikes and of course, pumpkin spice.    Here are our picks of the week.    Climate Scientists Forecast High…

  • The Week | Our view of the last 7 days in marketing & communications

    It’s Labor Day. Meaning end of summer. Which brings a little sense of nostalgia. It may not have been the best of summers, but it was still summer and a season which we love and look forward to and often look so fondly on.    So with nostalgia in mind, here are our picks of…

  • The Week | Our view of the last 7 days in marketing & communications

    Teachers and children will begin filing back into school in the next week or so, a mix of optimism and trepidation likely greeting them as a resurgent virus impacts a third straight school year. The big fears center on the balance safety and learning – and hopes that the former won’t force significant disruptions in…

  • The Week | Our view of the last 7 days in marketing & communications

    Labor Day weekend is, sadly, fast approaching. And the 2021 edition is going to feel quite different than others. It’s not just a long weekend out of the office and the end of summer – it’s going to mark the end, for some, of a very long time away from the office. Many businesses have…

  • The Week | Our view of the last 7 days in marketing & communications

    Nearly a year-and-a-half into the pandemic, the world isn’t still grappling with COVID-19, it’s dealing with a major comeback. The “delta variant” has come to dominate headlines in recent weeks. Discovered in India, where it caused an extreme surge in cases, it spread around the world and now is causing a significant increase in U.S.…

  • The Week | Our view of the last 7 days in marketing & communications

    The weather’s always an easy target. A little too cold, a little too warm; it’s never quite right (which sounds like one of our favorite fairy tales). That’s truer than ever this summer – with extreme heat and rain in pockets across the country – and seemingly one or another every day in New England.…

  • The Week | Our view of the last 7 days in marketing & communications

    The Olympics finally got underway today in Tokyo with a bizarre four-hour extravaganza. Celebratory but subdued. Viewed worldwide but in a stadium filled with empty seats. Compelling potential stories but general apathy in the host country. Within the shadow of the COVID-19 pandemic, and amidst massive social upheaval, these Games promise to be unlike any…

  • The Week | Our view of the last 7 days in marketing & communications

    It didn’t rain on Wednesday. Which generally isn’t noteworthy. Except here in Boston, when it was the first day in July that it didn’t. And if the short-term forecast is accurate, the wettest July in history is just around the corner.   Putting aside the global implications of this … what that’s meant for The…