Topic: Marketing
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A growing number of Americans are tired of being viewed as consumers since that only speaks to a fraction of who they are. They have full lives and how your product or service fits in that life may be different than where it fits for someone else. So if marketers want to make real inroads…
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A growing number of Americans are tired of being viewed as consumers since that only speaks to a fraction of who they are. They have full lives and how your product or service fits in that life may be different than where it fits for someone else. So if marketers want to make real inroads…
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Imagine a world free of bias, stereotype and discrimination? This year’s International Women’s Day is shining light on these issues. Knowing there is still much work to be done, The Week is taking a look at the importance of this day for women and digging into this year’s theme. On Tuesday, March 8, the World…
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As Russia began its invasion early Thursday morning, the world’s eyes (and hearts) are drawn to the devastating impacts of war. Refugees. Fire. Rubble. While the humanitarian angle is foremost in our minds, we offer a look at the war from a variety of other angles – its impact on social media, in business and…
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The average person may not be choosing their daily wardrobe based on what the models are showing on the runways of New York Fashion Week, which wraps up today. But what goes on during the shows and parties extends beyond couture and glamor. Pop culture, marketing and arts are taking cues. So what happened that we should know?…
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The time has come for millions to gather around the big screen, eat some buffalo chicken dip and watch two teams throw around the old pigskin. That’s right. It’s Super Bowl weekend and we’re starting to feel the thrill of what’s to come. From the game, eats, the halftime show and of course (our favorite…
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College athletics is still in the early stages of one of its biggest disruptions in generations. Right now, we’re about halfway through the first year of state laws and NCAA regulation that are allowing students to earn money by selling rights to their name, image and likeness (NIL). We’ve seen big brands like Mercedes, Gatorade…
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Nearly two years into the pandemic, one of the biggest takeaways? It’s fueled incredible growth in the launch of new businesses. The U.S. Census Bureau recently announced that 9.4 million new businesses registered in the US since 2020. So this week we’re taking a look at this entrepreneurial boom with a few stories from people…
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Let’s face it, none of us has the foggiest idea what this year is going to look like. No one could have predicted the last two. But we do know there is going to be a continued evolution in how marketers engage with people. Some of it will be based on technology advances and some…
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Do you know the saying, ‘feeling blue?’ Well, this week we’re feeling a shade of blue – periwinkle to be exact. This week Pantone released its celebrated color of the year, and with it, made its own rules by creating its own color. Because, why not? As we prepare for 2022, we’re taking a look…