Topic: Marketing

  • The Week | Our view of the last 7 days in marketing & communications

    The time has come for millions to gather around the big screen, eat some buffalo chicken dip and watch two teams throw around the old pigskin. That’s right. It’s Super Bowl weekend and we’re starting to feel the thrill of what’s to come. From the game, eats, the halftime show and of course (our favorite…

  • The Week | Our view of the last 7 days in marketing & communications

    College athletics is still in the early stages of one of its biggest disruptions in generations. Right now, we’re about halfway through the first year of state laws and NCAA regulation that are allowing students to earn money by selling rights to their name, image and likeness (NIL). We’ve seen big brands like Mercedes, Gatorade…

  • The Week | Our view of the last 7 days in marketing & communications

    Nearly two years into the pandemic, one of the biggest takeaways? It’s fueled incredible growth in the launch of new businesses. The U.S. Census Bureau recently announced that 9.4 million new businesses registered in the US since 2020. So this week we’re taking a look at this entrepreneurial boom with a few stories from people…

  • What we’re expecting in 2022

    Let’s face it, none of us has the foggiest idea what this year is going to look like. No one could have predicted the last two. But we do know there is going to be a continued evolution in how marketers engage with people. Some of it will be based on technology advances and some…

  • The Week | Our view of the last 7 days in marketing & communications

    Do you know the saying, ‘feeling blue?’ Well, this week we’re feeling a shade of blue – periwinkle to be exact. This week Pantone released its celebrated color of the year, and with it, made its own rules by creating its own color. Because, why not? As we prepare for 2022, we’re taking a look…

  • The Week | Our view of the last 7 days in marketing & communications

    What do you call the busiest shopping day of the year crossed with pandemic and supply chain issues? An early shopping season.    We’re already two weeks away from Black Friday and the day has changed considerably since 2019. With new shopping habits and supply chains issues – retailers are urging people to get a…

  • The Week | Our view of the last 7 days in marketing & communications

    A name change, new technology and retail stores. Facebook, err Meta, has been busy over the past two weeks rolling out its new vision for the future of technology (aka, the Metaverse).  This future-forward social hub is essentially a fusion of AR and VR – and the concept has been around for a few years.…

  • The Week | Our view of the last 7 days in marketing & communications

    Reese’s Peanut Butter Cups. If you’re asking, and we know you are, there is only one answer to the question: what is the best candy at Halloween? Forget costumes, the true purpose of Halloween is hoarding RPBCs and storing them in the fridge for enjoyment all year long. Sure, different sizes all have a bit of a…

  • The Week | Our view of the last 7 days in marketing & communications

    It’s going to start feeling like fall around here this weekend. That’s as much about temperatures as it is the colors around us. In between apple picking and some early leaf peeping, here are a few of our picks of the week.   Netflix employees walk out to protest Dave Chappelle’s special. The New York…

  • The Week | Our view of the last 7 days in marketing & communications

    Blue Origin. Musk vs Bazos. NASA and China. Our minds are in space this week. Literally. As we enter this Space Race 2.0, we’ve pulled together a primer for the people here on earth. From Captain Kirk to Prince William and of course, the comms battles.    Here are our picks of the week.   …