Topic: Media
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The holidays are one of the noisiest periods in advertising, even for brands outside the retail world. While e-commerce dominates the season, every industry feels the impact of rising competition, tightening inventory, and audiences overwhelmed by messaging. For those brands that aren’t playing in the e-commerce space, the goal isn’t to out-shout retailers — it’s…
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What the Blake Lively vs. Justin Baldoni controversy reinforces about differing crisis principles and strategies Hollywood operates by its own set of rules, and crisis management is no exception. The recent dispute between Blake Lively and Justin Baldoni serves as a compelling case study in the stark differences in managing reputations and handling PR crises…
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As 2025 unfolds, public relations and advertising find themselves at the intersection of rapid technological advancements, changing consumer expectations and dynamic media environments. To succeed, professionals must stay ahead of emerging trends and evolve their approaches to address new opportunities and challenges. Following are four trends that we think will shape these two industries, as…
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For more than a decade, Twitter (now X) has been the go-to platform for sports fans. From live game discussions to trending hashtags, it brought fans together like a virtual sports bar. But with X’s recent turbulence – controversial leadership under Elon Musk, algorithm changes, shifting content policies, and concerns about misinformation – many are…
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As you’ve probably noticed, the evolution of online search, led by AI integration, is beginning to accelerate. AI Overviews launched in Google nearly six months ago. Perplexity continues to grow significantly (even as legal issues persist). OpenAI’s ChatGPT has eclipsed 1 billion users a month over the last year, and last week, the company unveiled…
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Nearly sixteen years ago the Boston Breakers were officially unveiled as Massachusetts’ only professional women’s sports team, inspiring young female athletes who idolized players like Heather O’Reilly and Kristine Lilly. To any little soccer girl like myself, the Breakers were just cool.. and effortlessly so. Fast forward to today, and while women’s professional sports in…
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We recently had a client approach us with an SEO problem. Leads were down; in particular quality leads. Believing this issue to be centered on keywords, they asked us to run an in-depth digital analysis. What we found was what we often do: keyword misalignment was just one part of a broader SEO issue. This…
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While we’ve just emerged from one of the biggest buying events in media (2024 Summer Olympics), an even bigger event is on the horizon: the 2024 presidential election. Election years present very unique challenges — including space, cost and partisanship — so brands and their agencies must adopt a more thoughtful approach to their strategies.…
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I can’t tell you what’s going to be the next social media moment. Might be doing something else, if I could. But what I do know is that there’s a common denominator in so much that catches fire. Celebrities and pets, cultural debate and juxtaposition, theories and catchy phrases. So while you can’t plan virality…
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Six months into 2024, there’s been a steady stream of thought-provoking brand partnerships. Some made us scratch our heads and think, “Huh?” Others made us smile or think, “I have to have that!” Whether weird, unexpected or even obvious, brands are partnering together with considerable success — especially among today’s very fickle consumers. Which of…