Topic: Media
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New in The Week, the Facebook boycott (#StopHateForProfit) gains steam with more than 500 brands joining the effort, while The Type Directors Club shuts down. Lululemon, Walgreens and the Tour de France, meanwhile, are embracing remote digital experiences. And be sure to check out our campaign inspiration from Coca-Cola and Bud Light!
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Boycotts can simply be about expressing disapproval, but, more likely, your consumers will expect you to hold Facebook to change. And if you don’t truly know what change you’re demanding, then how do you know when to get off? Or, in this case, to start spending again. That’s what Zuckerberg is banking on it when…
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It takes 66 days for new behaviors to become automatic, and we’re more than 100 days into the COVID world. Here’s a glimpse into the patterns, values and buying behaviors that are likely to continue. Data sourced from Accenture Data sourced from Ernst & Young Data sourced from YouGov Data sourced from CC Insight Data sourced…
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True connection, as we humans know it, is actual dialogue. It’s shared experience. It’s real time. At the end of the day, if this quarantine has taught us anything, it’s that engagement isn’t an outcome or a metric, it’s a human drive.
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The Studio 360 VR Video experience created by CTP recently received nods from the Webby Awards, AWWWARDS, and MITX. While the website and 360 VR Videos are cool in their own right, there is a bigger story “behind the music”. Consumers, especially millennials, are savvy, and sensitive to marketing.So,…
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During the 2002 Breeders’ Cup at Arlington Park outside Chicago, a senior programmer from Autotote, the company that processes the majority of wagering on horse racing in the U.S., accessed the system after some of the races had been run and altered betting tickets played through a cohort’s telephone account…
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We love New York City but it’s not always a welcome environment for Boston sports fans. We helped tell the story of a haven for Red Sox fans in Manhattan. #MyFenway
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As the current Cadillac ad points out, a number of great American businesses and artists started in a garage. That trend has been boosted thanks to crowdfunding. Last year alone, nearly 20,000 projects were funded through Kickstarter and more than three million people pledged a combined $480 million. But it’s more…
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For smart brands, doing good is no longer an option; it’s expected. This infographic shows how consumers are reacting to the increased prioritization of corporate social responsibility (CSR) marketing initiatives.
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I’ve never watched an NBA D-League game and, even as a college hoops junkie, can’t say that I’ve ever been tempted. But I wonder if all of us in the content business should glance at one this winter. Not for the basketball but for the platform on which it will…