Topic: New Business
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Boston-based integrated agency adds iconic sports and lifestyle brand to growing client roster BOSTON (October 14, 2026) – ASICS, the multinational sports footwear and apparel brand built on the founding philosophy of a Sound Mind, Sound Body, has selected CTP, a Boston-based advertising and PR agency, to support the brand’s communications, brand strategy, and seeding…
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FOR IMMEDIATE RELEASE “There’s a lot to Unpack” includes new Brand ID and paid, social and owned digital communications designed to elevate the brand and generate new and recurring visitors BOSTON (August 21, 2024) – CTP, a leading creative communications agency, today announced its appointment as the agency of record for the Cambridge Office for…
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It’s going to start feeling like fall around here this weekend. That’s as much about temperatures as it is the colors around us. In between apple picking and some early leaf peeping, here are a few of our picks of the week. Netflix employees walk out to protest Dave Chappelle’s special. The New York…
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Following a tumultuous few days, The Week’s attention is back on broader marketing initiatives and learnings. New streaming apps and Super Bowl teasers, new logos and a powerful art exhibit and an interesting question to noodle: Is there any industry that needs more effective communication than Science? Its complexity and our attention spans are a…
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‘Twas the week before Christmas and all through the industry, there wasn’t a marketer that wasn’t stirring; including this week’s news. The 2021 predictions were published by the outlets with care, with hopes that 2021 will soon be here. As you can tell, The Week’s been in a festive mood. Entertained by poems and…
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BOSTON (April 2, 2019) – In conjunction with their release of the most recent evolution of the heralded “Join Us for Good” campaign, Eastern Bank and its creative agency, CTP, announced an extension of their long-term partnership. CTP has worked with the bank since 2001. “Join Us for Good” was launched in 2017 to…
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Eataly, the wildly popular Italian marketplace and eatery, is coming to Boston this year and will occupy 45,000 square feet in Boston’s Prudential Center. A truly original food experience, visitors will eat, shop and learn with an incredible array of fresh fish, pasta, cheeses, artisan breads, prosciutto and all other things authentic Italy. CTP was…
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Because the Harvard Club is “so much more than meets the eye” it turned to CTP to help showcase a more vibrant atmosphere. Highlighted by a new website we developed and launched, CTP worked with the Club to elevate membership communications and refurbish the brand. The result included a site that makes it easier for…
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We’ve been tapped to help MAPFRE INSURANCE – the North American arm of global giant MAPFRE – become the insurance brand consumers turn to in the United States.
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We’re now handling media planning and buying for Boston Children’s Hospital, an institution that touches countless lives.