Topic: Public Relations
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We’re witnessing one of the bigger carriage fights in recent memory between YouTube TV and Disney. While it’s fundamentally a financial and legal battle – Disney pushing for higher carriage fees and YouTube TV resisting on behalf of its subscribers – it’s an equally fascinating communications battle unfolding in real time. Carriage disputes are nothing…
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Six Keys from a Sports Marketer’s View Not all sports cities are created equal – at least not from a marketer’s perspective. Championships and dynasties grab headlines, sure. But what truly sets a city apart is the everyday current of its sports culture: Tuesday night sellouts, jerseys worn year-round, fans who make the teams part…
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In a sea of content, how do you create posts that stand out? The average person spends two-and-a-half hours a day on social media, and is bombarded with thousands of ads, posts, stories and videos. On Instagram, the overall average engagement rate is 3.5%, and with so much circulating, it’s critical for a business’s content…
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When seven people died from cyanide-laced Tylenol capsules in 1982, Johnson & Johnson immediately recalled 31 million bottles, halted production, and pulled all advertising. The $100 million hit was staggering at the time, but the quick action demonstrated its priority of safety over profit, saved the brand and set the standard for crisis response. That…
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BOSTON (September 9, 2025) — CTP, a leading creative marketing agency, today announced the launch of five dedicated practice areas that underscore the agency’s commitment to working with brands that positively impact people’s lives. The development of these practice areas – social enterprise, community banking, healthcare, sports, and clean energy – reflects more than…
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As you’ve probably noticed, the evolution of online search, led by AI integration, is beginning to accelerate. AI Overviews launched in Google nearly six months ago. Perplexity continues to grow significantly (even as legal issues persist). OpenAI’s ChatGPT has eclipsed 1 billion users a month over the last year, and last week, the company unveiled…
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FOR IMMEDIATE RELEASE “There’s a lot to Unpack” includes new Brand ID and paid, social and owned digital communications designed to elevate the brand and generate new and recurring visitors BOSTON (August 21, 2024) – CTP, a leading creative communications agency, today announced its appointment as the agency of record for the Cambridge Office for…
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Six months into 2024, there’s been a steady stream of thought-provoking brand partnerships. Some made us scratch our heads and think, “Huh?” Others made us smile or think, “I have to have that!” Whether weird, unexpected or even obvious, brands are partnering together with considerable success — especially among today’s very fickle consumers. Which of…
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A crisis can hit organizations of any size, and like a spark that escapes a campfire and finds dry brush, you can be surrounded by an uncontrollable inferno in an instant. Here are six steps to take before trouble strikes.
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It’s been painful to watch the continued meltdown of the mainstream news industry. For anyone who believes in the importance of journalism, never mind someone who’s lived it and loved it, the sheer losses this year alone are jarring. Within this unfortunate news lies an important message for PR — from those involved in it…