Topic: Public Relations
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In PR, media coverage has always been the key engine to tell your brand’s story. It’s still essential, but the newsroom is no longer the sole gatekeeper. An executive’s LinkedIn presence can now reach customers, reporters and peers directly, which builds credibility and brings opportunities to the organization. According to Edelman, 95% of respondents say…
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Boston-based integrated agency adds iconic sports and lifestyle brand to growing client roster BOSTON (October 14, 2026) – ASICS, the multinational sports footwear and apparel brand built on the founding philosophy of a Sound Mind, Sound Body, has selected CTP, a Boston-based advertising and PR agency, to support the brand’s communications, brand strategy, and seeding…
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A sign inside a small Nantucket souvenir shop reading “No Influencers” probably wasn’t intended to become one of the summer’s biggest marketing stories. But within days, it made its way across TikTok, Instagram and national news, with thousands of people debating whether the store was making a bold statement or simply turning away free publicity.…
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Every World Cup delivers moments that last forever: iconic goals, heartbreaking losses, a celebration everyone copies for years. This year, the culture, the camaraderie, and everything fans got up to off the pitch meant TikTok and Instagram had as much to cover as FIFA did. None of it came from a brand brief, which is…
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How does a brand regain trust when a single, unpopular decision drives once loyal fans to threaten defection? That’s the test for the Boston Celtics after its trade of All-Star Jaylen Brown to the rival Philadelphia 76ers set off a media firestorm and made little kids cry. With such a uniformly negative reaction you may…
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BOSTON (June 5, 2026) – CTP earned six awards at the PR Club’s 58th Annual Bell Ringer Awards, New England’s premier night honoring excellence in public relations, marketing and communications. The event was held at Boston’s Museum of Science. The agency took home one Gold Bell, two Silver Bells and three Bronze Bells for work in…
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Expansion sounds simple. A company grows, enters a new market and introduces itself to a new group of customers. On paper, it’s a natural next step. In reality, it’s rarely that straightforward. What looks like growth on a map often feels very different on the ground, especially when it comes with a name change, a…
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It’s that time of year when parents trade hockey rinks and winter activities for baseball fields, soccer sidelines, and spring tournaments. And while the sports may change, one thing doesn’t: the enormous time, money, and energy families invest in youth athletics. The next great growth story in sports marketing is down – not up. There’s…
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As a journalist for more than 15 years, it was part of my morning routine. I’d get my cup of coffee, position myself at my desk, check out the news, and then proceed to the most arduous task of all — clearing out the PR emails. Sometimes there were only a few. Other times, there…
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You just launched a product your company has been planning for the past year, and you can’t understand why Fast Company hasn’t covered the launch. Perhaps they missed out on a good story, despite the PR team’s relentless and creative pitching. Or maybe the “story” was best suited for the internal newsletter. So, how do…