Topic: Public Relations
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BOSTON (September 9, 2025) — CTP, a leading creative marketing agency, today announced the launch of five dedicated practice areas that underscore the agency’s commitment to working with brands that positively impact people’s lives. The development of these practice areas – social enterprise, community banking, healthcare, sports, and clean energy – reflects more than…
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As you’ve probably noticed, the evolution of online search, led by AI integration, is beginning to accelerate. AI Overviews launched in Google nearly six months ago. Perplexity continues to grow significantly (even as legal issues persist). OpenAI’s ChatGPT has eclipsed 1 billion users a month over the last year, and last week, the company unveiled…
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FOR IMMEDIATE RELEASE “There’s a lot to Unpack” includes new Brand ID and paid, social and owned digital communications designed to elevate the brand and generate new and recurring visitors BOSTON (August 21, 2024) – CTP, a leading creative communications agency, today announced its appointment as the agency of record for the Cambridge Office for…
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Six months into 2024, there’s been a steady stream of thought-provoking brand partnerships. Some made us scratch our heads and think, “Huh?” Others made us smile or think, “I have to have that!” Whether weird, unexpected or even obvious, brands are partnering together with considerable success — especially among today’s very fickle consumers. Which of…
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A crisis can hit organizations of any size, and like a spark that escapes a campfire and finds dry brush, you can be surrounded by an uncontrollable inferno in an instant. Here are six steps to take before trouble strikes.
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It’s been painful to watch the continued meltdown of the mainstream news industry. For anyone who believes in the importance of journalism, never mind someone who’s lived it and loved it, the sheer losses this year alone are jarring. Within this unfortunate news lies an important message for PR — from those involved in it…
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When hundreds of medical appointments led Marissa Hughes to the painful conclusion that she couldn’t give birth, she and her husband decided to adopt. Months later, they got the call that would change their lives. Their new baby was born prematurely and in the Neonatal Intensive Care Unit (NICU) at a hospital nine hours from…
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Authenticity may have been 2023’s word of the year. But its cousin, genuine, may end up being the next word of the year. Especially in social media. In 2024, let’s set aside the algorithm dance and sponsored post treadmill for a moment and focus on the core tenets of social media: people. Spend a little…
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Public Relations has never felt more dynamic, with the disruptive emergence of generative AI, and its broad implications, at the forefront of change that really began to be felt in 2023. And yet, the foundation of PR remains similar to what it’s always been: real, authentic, opportunistic and attuned to changing market dynamics. As we…
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Why the Buzz Over Peach Fuzz? This time of year is all about colors. Red, green, silver. Blue and White. And, of course, Pantone’s Color of the Year. It’s highly anticipated in design and CPG, entertainment and social media. Its release also affords an example of the elements that comprise a strong, far-reaching public…