Topic: Public Relations
-
A crisis can hit organizations of any size, and like a spark that escapes a campfire and finds dry brush, you can be surrounded by an uncontrollable inferno in an instant. Here are six steps to take before trouble strikes.
-
It’s been painful to watch the continued meltdown of the mainstream news industry. For anyone who believes in the importance of journalism, never mind someone who’s lived it and loved it, the sheer losses this year alone are jarring. Within this unfortunate news lies an important message for PR — from those involved in it…
-
When hundreds of medical appointments led Marissa Hughes to the painful conclusion that she couldn’t give birth, she and her husband decided to adopt. Months later, they got the call that would change their lives. Their new baby was born prematurely and in the Neonatal Intensive Care Unit (NICU) at a hospital nine hours from…
-
Authenticity may have been 2023’s word of the year. But its cousin, genuine, may end up being the next word of the year. Especially in social media. In 2024, let’s set aside the algorithm dance and sponsored post treadmill for a moment and focus on the core tenets of social media: people. Spend a little…
-
Public Relations has never felt more dynamic, with the disruptive emergence of generative AI, and its broad implications, at the forefront of change that really began to be felt in 2023. And yet, the foundation of PR remains similar to what it’s always been: real, authentic, opportunistic and attuned to changing market dynamics. As we…
-
Why the Buzz Over Peach Fuzz? This time of year is all about colors. Red, green, silver. Blue and White. And, of course, Pantone’s Color of the Year. It’s highly anticipated in design and CPG, entertainment and social media. Its release also affords an example of the elements that comprise a strong, far-reaching public…
-
A growing number of Americans are tired of being viewed as consumers since that only speaks to a fraction of who they are. They have full lives and how your product or service fits in that life may be different than where it fits for someone else. So if marketers want to make real inroads…
-
A growing number of Americans are tired of being viewed as consumers since that only speaks to a fraction of who they are. They have full lives and how your product or service fits in that life may be different than where it fits for someone else. So if marketers want to make real inroads…
-
As Russia began its invasion early Thursday morning, the world’s eyes (and hearts) are drawn to the devastating impacts of war. Refugees. Fire. Rubble. While the humanitarian angle is foremost in our minds, we offer a look at the war from a variety of other angles – its impact on social media, in business and…
-
The average person may not be choosing their daily wardrobe based on what the models are showing on the runways of New York Fashion Week, which wraps up today. But what goes on during the shows and parties extends beyond couture and glamor. Pop culture, marketing and arts are taking cues. So what happened that we should know?…