Topic: Social Media
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In a month of shifting trends, AI conversations, and unexpected brand moments, July highlighted the value of staying authentic. Crunchwraps & Crisis Comms Taco Bell has long been the punchline of internet jokes about late night cravings and unhappy stomachs. That made this month’s headlines an especially delicate moment and raised the stakes for how…
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If June had one defining theme, it was participation. This month, audiences showed up in full force—tuning in, cheering louder, and joining the conversation in ways far beyond the screen. Out of Sight, Top of Mind With the FIFA World Cup officially underway across North America, brands have become just as much a part of…
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May proved that culture moves through moments, not just campaigns. From fashion to sports to entertainment, we dive into this month’s biggest events that didn’t just capture attention, but also created it. The Rise of Performance Beauty May brought the growing intersection of sports, wellness, and beauty to the forefront as brands increasingly position movement…
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From the Miracle on Ice and the Agony of Defeat to the rise of Eddie Eagle and the tragic attack on Nancy Kerrigan, viral Olympic moments are nothing new. Long before hashtags and social platforms, the Olympic Games produced scenes so powerful that they embedded themselves into global consciousness. What has changed is how those…
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In a sea of content, how do you create posts that stand out? The average person spends two-and-a-half hours a day on social media, and is bombarded with thousands of ads, posts, stories and videos. On Instagram, the overall average engagement rate is 3.5%, and with so much circulating, it’s critical for a business’s content…
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Data-driven strategies have taken over—and with AI in the mix, even creativity feels formulaic. While these tools offer efficiency, they’ve also contributed to a growing problem: audiences are tuning out. Feeds are flooded with sameness—and the very tools meant to foster connection have, instead, made trust harder to earn. Content built for clicks rarely earns…
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What the Blake Lively vs. Justin Baldoni controversy reinforces about differing crisis principles and strategies Hollywood operates by its own set of rules, and crisis management is no exception. The recent dispute between Blake Lively and Justin Baldoni serves as a compelling case study in the stark differences in managing reputations and handling PR crises…
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As 2025 unfolds, public relations and advertising find themselves at the intersection of rapid technological advancements, changing consumer expectations and dynamic media environments. To succeed, professionals must stay ahead of emerging trends and evolve their approaches to address new opportunities and challenges. Following are four trends that we think will shape these two industries, as…
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I can’t tell you what’s going to be the next social media moment. Might be doing something else, if I could. But what I do know is that there’s a common denominator in so much that catches fire. Celebrities and pets, cultural debate and juxtaposition, theories and catchy phrases. So while you can’t plan virality…
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A crisis can hit organizations of any size, and like a spark that escapes a campfire and finds dry brush, you can be surrounded by an uncontrollable inferno in an instant. Here are six steps to take before trouble strikes.