Topic: Social Media

  • Survey Says: Time to Cancel the Consumer

    A growing number of Americans are tired of being viewed as consumers since that only speaks to a fraction of who they are. They have full lives and how your product or service fits in that life may be different than where it fits for someone else. So if marketers want to make real inroads…

  • Survey Says: Time to Cancel the Consumer

    A growing number of Americans are tired of being viewed as consumers since that only speaks to a fraction of who they are. They have full lives and how your product or service fits in that life may be different than where it fits for someone else. So if marketers want to make real inroads…

  • The Week | Our view of the last 7 days in marketing & communications

    It’s been two years since the World Health Organization declared COVID-19 a pandemic and our world was turned upside down. On top of the nearly 80 million cases and nearly one million deaths in the US alone, this time has been marked by enormous challenges –  from loneliness and social distancing to mourning and fundamental…

  • The Week | Our view of the last 7 days in marketing & communications

    As Russia began its invasion early Thursday morning, the world’s eyes (and hearts) are drawn to the devastating impacts of war. Refugees. Fire. Rubble. While the humanitarian angle is foremost in our minds, we offer a look at the war from a variety of other angles – its impact on social media, in business and…

  • The Week | Our view of the last 7 days in marketing & communications

    As we embark on our third calendar year of covid, what does 2022 hold? Our team shared marketing predictions earlier this week, and today we’re looking beyond that for what might be in store. Here are our picks of the week.    2022: A Look Ahead Forbes We live in a world experiencing major transformations…

  • What we’re expecting in 2022

    Let’s face it, none of us has the foggiest idea what this year is going to look like. No one could have predicted the last two. But we do know there is going to be a continued evolution in how marketers engage with people. Some of it will be based on technology advances and some…

  • The Week | Our view of the last 7 days in marketing & communications

    What do you call the busiest shopping day of the year crossed with pandemic and supply chain issues? An early shopping season.    We’re already two weeks away from Black Friday and the day has changed considerably since 2019. With new shopping habits and supply chains issues – retailers are urging people to get a…

  • The Week | Our view of the last 7 days in marketing & communications

    It’s going to start feeling like fall around here this weekend. That’s as much about temperatures as it is the colors around us. In between apple picking and some early leaf peeping, here are a few of our picks of the week.   Netflix employees walk out to protest Dave Chappelle’s special. The New York…

  • The Week | Our view of the last 7 days in marketing & communications

    Facebook has had a very bad start to October. The events and commentary have raised questions about how it got to this point and what the future may hold.   Our picks for this week center on a wide ranging look at the company that is so inextricably connected to our lives. Here are our…

  • The Week | Our view of the last 7 days in marketing & communications

    Nearly a year-and-a-half into the pandemic, the world isn’t still grappling with COVID-19, it’s dealing with a major comeback. The “delta variant” has come to dominate headlines in recent weeks. Discovered in India, where it caused an extreme surge in cases, it spread around the world and now is causing a significant increase in U.S.…