Topic: Technology
-
August was a busy month in marketing, from eye-catching OOH to campaigns that missed the mark and some major shifts in social. Here’s what caught our eye. Unmissable Out-of-Home Out-of-home advertising was having an eye-catching month. Netflix turned a billboard into a living situation to promote its new film, The Last House, placing a performer…
-
In a month of shifting trends, AI conversations, and unexpected brand moments, July highlighted the value of staying authentic. Crunchwraps & Crisis Comms Taco Bell has long been the punchline of internet jokes about late night cravings and unhappy stomachs. That made this month’s headlines an especially delicate moment and raised the stakes for how…
-
May proved that culture moves through moments, not just campaigns. From fashion to sports to entertainment, we dive into this month’s biggest events that didn’t just capture attention, but also created it. The Rise of Performance Beauty May brought the growing intersection of sports, wellness, and beauty to the forefront as brands increasingly position movement…
-
The greatest brands have many traits in common. One that is often overlooked is a stubborn pursuit of the original problem they set out to solve. That discipline was on display at the most recent installment of the spectacular WBUR Breakfast Series. WHOOP Founder and CEO Will Ahmed shared a perspective that stuck with me…
-
What the Blake Lively vs. Justin Baldoni controversy reinforces about differing crisis principles and strategies Hollywood operates by its own set of rules, and crisis management is no exception. The recent dispute between Blake Lively and Justin Baldoni serves as a compelling case study in the stark differences in managing reputations and handling PR crises…
-
As 2025 unfolds, public relations and advertising find themselves at the intersection of rapid technological advancements, changing consumer expectations and dynamic media environments. To succeed, professionals must stay ahead of emerging trends and evolve their approaches to address new opportunities and challenges. Following are four trends that we think will shape these two industries, as…
-
As you’ve probably noticed, the evolution of online search, led by AI integration, is beginning to accelerate. AI Overviews launched in Google nearly six months ago. Perplexity continues to grow significantly (even as legal issues persist). OpenAI’s ChatGPT has eclipsed 1 billion users a month over the last year, and last week, the company unveiled…
-
Nearly sixteen years ago the Boston Breakers were officially unveiled as Massachusetts’ only professional women’s sports team, inspiring young female athletes who idolized players like Heather O’Reilly and Kristine Lilly. To any little soccer girl like myself, the Breakers were just cool.. and effortlessly so. Fast forward to today, and while women’s professional sports in…
-
We recently had a client approach us with an SEO problem. Leads were down; in particular quality leads. Believing this issue to be centered on keywords, they asked us to run an in-depth digital analysis. What we found was what we often do: keyword misalignment was just one part of a broader SEO issue. This…