Topic: Technology

  • Infographic: What Customers Want… And Expect

    Your company’s customer service can make – or break – you. According to a Gladly survey, 92% say they would stop purchasing from a company after three or fewer poor experiences. And 26% after just one. Satisfying consumers, however, is no simple task. Technology advances, increasing connection points, and what they really want in terms…

  • The Week | Our view of the last 7 days in marketing & communications

    It’s Labor Day. Meaning end of summer. Which brings a little sense of nostalgia. It may not have been the best of summers, but it was still summer and a season which we love and look forward to and often look so fondly on.    So with nostalgia in mind, here are our picks of…

  • The Week | Our view of the last 7 days in marketing & communications

    Teachers and children will begin filing back into school in the next week or so, a mix of optimism and trepidation likely greeting them as a resurgent virus impacts a third straight school year. The big fears center on the balance safety and learning – and hopes that the former won’t force significant disruptions in…

  • The Week | Our view of the last 7 days in marketing & communications

    Labor Day weekend is, sadly, fast approaching. And the 2021 edition is going to feel quite different than others. It’s not just a long weekend out of the office and the end of summer – it’s going to mark the end, for some, of a very long time away from the office. Many businesses have…

  • The Week | Our view of the last 7 days in marketing & communications

    Nearly a year-and-a-half into the pandemic, the world isn’t still grappling with COVID-19, it’s dealing with a major comeback. The “delta variant” has come to dominate headlines in recent weeks. Discovered in India, where it caused an extreme surge in cases, it spread around the world and now is causing a significant increase in U.S.…

  • The Week | Our view of the last 7 days in marketing & communications

    The weather’s always an easy target. A little too cold, a little too warm; it’s never quite right (which sounds like one of our favorite fairy tales). That’s truer than ever this summer – with extreme heat and rain in pockets across the country – and seemingly one or another every day in New England.…

  • The Week | Our view of the last 7 days in marketing & communications

    It didn’t rain on Wednesday. Which generally isn’t noteworthy. Except here in Boston, when it was the first day in July that it didn’t. And if the short-term forecast is accurate, the wettest July in history is just around the corner.   Putting aside the global implications of this … what that’s meant for The…

  • The Week | Our view of the last 7 days in marketing & communications

    There are two big birthdays this weekend. As most of you know, and keep reminding us, The Week finally turns 1. We’re can’t wait for the cake, gifts and boxes to play with.   While it may be the big circle on all of your calendars, don’t forget that other one. Two-hundred-forty-five isn’t as unforgettable…

  • Infographic: Data Privacy in 2021

      1.Data sourced from: Statista.com (2021) 2.Data sourced from: DigiDay.com (2021) 3. Data sourced from: Warc.com (2021) 4. Data sourced from: Pew Research (2019) 5. Data sourced from: DigiDay.com (2021) 6. Data sourced from: MediaPost.com (2021) 7. Data sourced from: AdExchanger.com (2021) 8. Data sourced from: AdExchanger.com (2021) 9. Data sourced from: AdExchanger.com (2021)

  • The Week | Our view of the last 7 days in marketing & communications

    Is there anything more summer than S’mores? Outdoors, with friends and just the right mix of graham cracker, chocolate, marshmallow (lightly toasted is the perfect texture, if you’re asking). Of course, we had our eyes this week on another cookie. Google’s extended the third-party cookie into late ’23, providing a bit of a reprieve for…