Topic: Technology

  • The Week | Our view of the last 7 days in marketing & communications

    The weather’s always an easy target. A little too cold, a little too warm; it’s never quite right (which sounds like one of our favorite fairy tales). That’s truer than ever this summer – with extreme heat and rain in pockets across the country – and seemingly one or another every day in New England.…

  • The Week | Our view of the last 7 days in marketing & communications

    It didn’t rain on Wednesday. Which generally isn’t noteworthy. Except here in Boston, when it was the first day in July that it didn’t. And if the short-term forecast is accurate, the wettest July in history is just around the corner.   Putting aside the global implications of this … what that’s meant for The…

  • The Week | Our view of the last 7 days in marketing & communications

    There are two big birthdays this weekend. As most of you know, and keep reminding us, The Week finally turns 1. We’re can’t wait for the cake, gifts and boxes to play with.   While it may be the big circle on all of your calendars, don’t forget that other one. Two-hundred-forty-five isn’t as unforgettable…

  • Infographic: Data Privacy in 2021

      1.Data sourced from: Statista.com (2021) 2.Data sourced from: DigiDay.com (2021) 3. Data sourced from: Warc.com (2021) 4. Data sourced from: Pew Research (2019) 5. Data sourced from: DigiDay.com (2021) 6. Data sourced from: MediaPost.com (2021) 7. Data sourced from: AdExchanger.com (2021) 8. Data sourced from: AdExchanger.com (2021) 9. Data sourced from: AdExchanger.com (2021)

  • The Week | Our view of the last 7 days in marketing & communications

    Is there anything more summer than S’mores? Outdoors, with friends and just the right mix of graham cracker, chocolate, marshmallow (lightly toasted is the perfect texture, if you’re asking). Of course, we had our eyes this week on another cookie. Google’s extended the third-party cookie into late ’23, providing a bit of a reprieve for…

  • The Week | Our view of the last 7 days in marketing & communications

    It’s June, which means rainbows are showing up everywhere. From local retailers to big-box brands, from menus to social media feeds, brands are showing their support for the LGBTQ+ community during Pride Month.  True support, however, extends beyond just a marketing exercise and much deeper than simply rainbow washing a logo. With about 5.6% of…

  • The Week | Our view of the last 7 days in marketing & communications

    Long weekends are always circled on our calendars. But there’s nothing like this long weekend, aka, the unofficial start of summer. Cookouts. Cold drinks. The anticipation of warm days and vacations to come. And, most importantly this year, finally spending in-person time with family and friends. As Boston and the country try to navigate toward…

  • The Week | Our view of the last 7 days in marketing & communications

    A year after George Floyd’s death, race remains an important issue across society. In our industry, a good number of brands and agencies are working to elevate diversity and improve the representation of People of Color, from staffing to the work that we create. Harvard Business Review took a deep dive into agencies’ roles. Popeyes…

  • The Week | Our view of the last 7 days in marketing & communications

    According to the calendar, spring begins on March 20. But if you ask us, this time of year is the real kick-off to spring here in Boston. Flowers are in bloom. The sun sets at 8. And the Bruins and Celtics (kind of) open the playoffs, while the Sox still cling to first in the…

  • The Week | Our view of the last 7 days in marketing & communications

    Earth Day isn’t another opportunity for brands to pile on. ‘Talking the talk’ isn’t going to cut it anymore. With only 10% of marketers claiming to be ‘well advanced’ in their sustainability journey, there’s a lot of work ahead of us when it comes to credibly building an eco-friendly future. Not only for our clients,…