The Impact Needed
After a decade without advertising, Lahey Clinic’s Orthopaedic Surgery department faced declining patient volume and awareness. We launched “All of You,” an integrated campaign built around Lahey’s collaborative approach to care—one that treats the whole person, not just the injury. From consult to recovery, the message positioned Lahey as a trusted, full-spectrum partner in healing. The campaign included print, digital, out-of-home, and a custom splash page to drive local engagement.
The Story We Told
The Difference It Made
0
visits to campaign site
0
unique visitors
0
%
of traffic came from direct URL entries
Appointment inquiries rose within a week of launch
