Delta Dental of Massachusetts

How We Got MA Residents Back to the Dentist Post-Pandemic.

The Impact Needed

After the pandemic disrupted routines—including preventive care—Delta Dental of Massachusetts needed to remind residents that oral health is essential to overall wellness. The “Express Your Health” campaign delivered that message with optimism and care, positioning Delta Dental as a trusted health partner. Through a multi-channel approach—spanning TV, digital, OOH, social, email, and a dedicated landing page—we encouraged people across Massachusetts to prioritize their smiles and their health.

A trio of interconnected Delta Dental posters with line illustrations of musical bars and notes featuring 3 dancing, smiling patients and the headline "Express your health"

The Story We Told

A banner advertisement for Delta Dental featuring a woman holding an umbrella and the headline "don't let cavities rain on your parade"
A banner advertisement for Delta Dental featuring a woman being licked by a poodle puppy and the headline "Who's a good brusher?"
An animated gif of a little girl in a purple outfit against a green background. She is eating a giant green gummy bear.
A closeup portrait of a smiling woman against a green background. Her hands are held in front of her face making a heart-shape that borders her smile.

The Difference It Made

+

0

%

Brand lift

+

0

%

increase in monthly website visits

+

0

k

landing page sessions

+

0

%

landing page sessions

Like that? Check these out.

  • Lahey Clinic

    How We Turned Local Awareness into Appointment Demand.

  • Dunkin’

    How We Turned a Breakup Into a Brand Win.

  • Two workers on a factory floor inspect and stack musical drum cymbals.

    Eastern Bank

    How We Shined a Light on a Beacon of GOOD.