Lahey Clinic

How We Turned Local Awareness into Appointment Demand.

The Impact Needed

After a decade without advertising, Lahey Clinic’s Orthopaedic Surgery department faced declining patient volume and awareness. We launched “All of You,” an integrated campaign built around Lahey’s collaborative approach to care—one that treats the whole person, not just the injury. From consult to recovery, the message positioned Lahey as a trusted, full-spectrum partner in healing. The campaign included print, digital, out-of-home, and a custom splash page to drive local engagement.

An animated gif showing elevator doors closing. As it closes, an for Lahey Clinic appears, featuring a woman at a coffee table and the headline "we see all of you." The woman's shoulder is overlaid with glowing bones.
A poster for Lahey Clinic feauring an older man relaxing in a golf cart with the headline "we see all of you" The man's elbow is overlaid with glowing bones.

The Story We Told

A poster for Lahey Clinic featuring a young, athletic woman sitting on a park bench. The tagline reads "part-time tutor, full-time mom, first-time marathoner." The woman's knee is overlaid with glowing bones.
A poster for Lahey Clinic, featuring a woman at a coffee table and the headline "we see all of you." The woman's shoulder is overlaid with glowing bones.
A wide poster for Lahey Clinic featuring the headline "We see all of you" and a middle aged woman sitting at a table. Her shoulder is overlaid with glowing bones.

The Difference It Made

0

visits to campaign site

0

unique visitors

0

%

of traffic came from direct URL entries

Appointment inquiries rose within a week of launch

Like that? Check these out.