Author: Chip Tuttle
-
Disruptor brands by their very nature unsettle the status quo. Gillette, the global marketing behemoth, has proven it knows how to promote and sell product. But are the shaving disruptors and the changing world of social media exposing cracks in Gillette’s marketing armor? As rock legends Spinal Tap pointed out,…
-
During the 2002 Breeders’ Cup at Arlington Park outside Chicago, a senior programmer from Autotote, the company that processes the majority of wagering on horse racing in the U.S., accessed the system after some of the races had been run and altered betting tickets played through a cohort’s telephone account…
-
While Jimmy Fallon and Bruce Springsteen’s recent parody of “Born To Run” at the expense of big Boss fan New Jersey Governor Chris Christie was going viral, the Boss was having PR issues of his own. Though his garnered less public attention than the Fort Lee traffic jams, like those of his…