Author: Lizzie Morrill
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In 2020, I wrote a blog about the worst corporate brand apologies, dissecting iconic missteps such as the Pepsi x Kendall Jenner Super Bowl commercial and a Peloton holiday ad that landed disastrously. When I set out to revisit this topic over five years later, bad brand apologies didn’t come to mind as quickly. But…
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We’re living in an incredibly exciting era of marketing. The advertising landscape, in particular, is evolving at a pace never seen before, shaped by technological advancements, shifting consumer behaviors and the increasing convergence of communications methods and skillsets. At this year’s 4A’s StratFest event in New York, I joined fellow planners and strategists to share…
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At CTP, we’ve called 77 North Washington in Boston home for 15 years, so it’s safe to say we all missed our space when COVID forced us to suddenly adjust to a work-from-home environment. Now that we’re fully living the hybrid model, where we’re all in the office together on Tuesdays and Wednesdays, we, like…
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Your company’s customer service can make – or break – you. According to a Gladly survey, 92% say they would stop purchasing from a company after three or fewer poor experiences. And 26% after just one. Satisfying consumers, however, is no simple task. Technology advances, increasing connection points, and what they really want in terms…
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1.Data sourced from: Statista.com (2021) 2.Data sourced from: DigiDay.com (2021) 3. Data sourced from: Warc.com (2021) 4. Data sourced from: Pew Research (2019) 5. Data sourced from: DigiDay.com (2021) 6. Data sourced from: MediaPost.com (2021) 7. Data sourced from: AdExchanger.com (2021) 8. Data sourced from: AdExchanger.com (2021) 9. Data sourced from: AdExchanger.com (2021)
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There is nothing quite like that warm, fuzzy feeling that stirs when you’re met with something that takes you back in time. A baseball card that rekindles summers spent trading them. The smell of freshly-baked cookies that takes you back to Grandma’s kitchen. The song that transports you instantly to an unforgettable spring break beach.…
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Earth Day got us thinking about how current generations have become so averse to greenwashing, because words like ‘green’ and ‘eco-friendly’ are subjective and give the average consumer the impression that a brand is trying to sound more sustainable than it actually is. If a brand is going to take a stance on sustainability, consumers,…
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1.Data sourced from: Hunter Food Study Special Report Wave 2 (2021) 2. Data sourced from: Mintel Global Consumers Trends (2021) 3. Data sourced from: Global Web Index webinar 4. Data sourced from: Sportspromedia.com 5. Data sourced from: NC Solutions Consumer survey 6. Data sourced from: Twitter for Business 7. Data sourced from: CNBC…
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Celebrities and prominent figures of all kinds have recently found their identities used in ‘deep fake’ content. Perhaps the most popularly deep-faked celebrity is Tom Cruise, who can be seen on TikTok doing everything from magic tricks to working on his golf swing. The problem is – he wasn’t. A neural network was fed several…
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Last weekend, I sat down to watch “Fake Famous,” one of HBO’s newest documentaries, and it definitely did not disappoint. I love me a good social experiment, and this one followed three unlikely, wanna-be influencers as they tried to climb their way to fraudulent Instagram fame. If you’re planning on watching it and haven’t yet,…