Author: root
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We’ve been tapped to help MAPFRE INSURANCE – the North American arm of global giant MAPFRE – become the insurance brand consumers turn to in the United States.
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The Boston Globe’s and BetaBoston’s Download section profiled Will Claflin, CTP’s digital storyteller who brings digital, video and music together to tell great stories for our clients.
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CTP teamed with the Red Sox to produce a 2015 campaign that tells the stories of a loyal fan base and a hallowed institution. Check out #MyFenway
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We’re now handling media planning and buying for Boston Children’s Hospital, an institution that touches countless lives.
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#AlexfromTarget. We’ve probably all heard of Alex LaBeouf by now. He’s the teenaged Target employee, and newly crowned king of the internet, whose silken hair and 32 inch chest sent tween girls reeling when this photo was tweeted on Sunday. (Click the link if you want to feel really old.)…
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As a millennial, I sometimes feel like a zoo animal. An exotic, mildly dangerous, feared yet coveted zoo animal. (See AdWeek’s latest field notes.) Of course, given my cohort’s $200 billion spending power, marketers’ interest makes sense. Nearly every brand needs to figure out how to relate to millennials if…
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At CTP, we’re kind of obsessed with emotions. Of course, we love the hard stuff: numbers, results and tangibles. But our passion is feelings. Maybe that’s why I feel the need to share advertising that makes me have a rush of them. Here are three ads I’m loving this week….
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Don’t get me wrong, I love HBO’s Last Week Tonight. It’s smart, witty and blessedly moderate. Still, I’m not in complete agreement with Sunday’s episode. In light of several tactless 9/11 tweets and DiGiorno’s #WhyIStayed debacle, John Oliver suggested that companies refrain from participating in controversial, emotionally charged or otherwise…
